The Golden Bears alternate logo history has a simple but creative set of logos. There is not a lot of duplication.
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2013 - Present
A golden bear charging with mouth wide open in the colors of golden and blue.
2004 - 2012
A yellow and orange bear’s head with paw in a purple circle with script wordmark “Cal” on top and “GOLDEN BEARS” in purple with yellow trim.
Former primary logo, retired in 2003.
1992 - 2012
Side view of walking blue bear with wordmark “UNIVERSITY OF CALIFORNIA” in yellow on a blue background and “BERKELEY” in blue on the bottom.
Similar the walking bear in the California state flag.
1982 - Present
Wordmark “Cal” in Yellow on blue bear’s paw.