The Golden Bears primary logo is a simple wordmark "Cal" scripted. Pulled from the previous primary logo that was in combination with a golden bear.
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2004 - Present
Wordmark “Cal” scripted in purple with yellow trim and a underscore.
1992 - 2003
A yellow and orange bear’s head with paw in a purple circle with script wordmark “Cal” on top and “GOLDEN BEARS” in purple with yellow trim.
1982 - 1991
A blue bear walking inside a blue ring with two bear paws. In the ring is wordmark “UNIVERSITY OF CALIFORNIA” on top in yellow and “THE GOLDEN BEAR” on the bottom in yellow.
Secondary Logo
1992 - Present
Wordmark “Cal” scripted in yellow with purple trim and a underscore.
1992 - 2003
Wordmark “Cal” scripted in purple with yellow trim and a underscore.
Moved to primary logo in 2004