The Western Carolina University (WCU) Catamounts' alternate logos have played a crucial role in the university's branding strategy, offering a fresh perspective on the traditional primary logo while still paying homage to the institution's rich history and legacy.

The earliest alternate logos for the Catamounts were typically variations of the primary logo, with subtle changes in design, color, and composition. Some of these alternate logos focused on presenting a more stylized version of the Catamount, often featuring the mascot in different poses or incorporating additional elements related to the university or its location in the Appalachian Mountains.

In the late 20th and early 21st century, the Catamounts' alternate logos began to take on a more modern appearance. These logos often featured a more minimalist, abstract depiction of the Catamount. Some of these designs focused solely on the mascot's head, presenting it in a more stylized and contemporary way, while others incorporated the university's initials or other text elements to create a more comprehensive brand identity.

The current alternate logo, which is widely used today, is a perfect combination of tradition and innovation. It features a simple, stylized depiction of the Catamount's face, rendered in bold lines and the university's official colors of purple and gold. This logo, although distinct from the primary one, still holds the same values of strength, agility, and fierceness that the Catamount symbolizes.

The evolution of the Catamounts' alternate logos over the years underscores the university's commitment to remaining relevant while staying true to its roots. Each design iteration not only provides a new visual identity for the university's sports teams but also reinforces the core values that define the Western Carolina community. Through these logos, the Catamounts continue to convey a message of strength, unity, and resilience.