Wildcats Alternate Logo

The Bethune-Cookman Wildcats Alternate Logo is a symbol of the school’s rich history and tradition. The logo was first introduced in 2013 when the university changed its name from Bethune-Cookman College to Bethune-Cookman University. It features an orange “BCU” with a black outline, along with two wildcats facing each other below it. This logo has been adopted by all athletic teams at BCU as well as used on merchandise, including hats and t-shirts sold in stores across campus and online.

The design of this alternate logo pays homage to Mary McLeod Bethune who founded what would eventually become known as BCU back in 1904. Her initials are highlighted within the design which serves as a reminder of her legacy that still lives on today through her work to promote educational opportunities for African Americans during segregation-era America. The two wildcats featured beneath represent not only strength but also courage; qualities that have been instilled into every student since day one at BCU.

Since its introduction, the alternate logo has become synonymous with success both on and off the field for all athletes associated with the BECO Athletics program. From winning conference championships to having alumni go on to play professional sports; this iconic emblem reminds everyone why they chose such an excellent institution like BECO. As time goes by more people will come to recognize this unique icon which proudly represents everything great about being part of Wildcat Nation!