The Citadel Bulldogs' alternate logo history presents an intriguing narrative of the university's athletic brand as it has evolved over the years. These alternate logos operate as a secondary form of brand recognition, each carrying a unique flavor of The Citadel's identity, heritage, and athletic prowess.

Our journey begins in 2000, with the first known alternate logo that featured a full-bodied white bulldog standing on its hind legs, donned in a Citadel blue uniform and striking a saluting pose. This logo was a clear representation of the university's military culture and offered a distinctive mascot design that separated The Citadel from other institutions.

In 2013, The Citadel decided to revamp its alternate logo. The updated emblem depicted a bulldog that was more aggressive and dynamic than its predecessor. Clad in the same Citadel blue, the bulldog now appeared ready for battle, with bared teeth and rippling muscles. This design was an embodiment of the strength, determination, and fighting spirit of The Citadel Bulldogs.

The most recent alternate logo, unveiled in 2015, brought a significant shift in design philosophy. This logo features a stylized design of a bulldog's head in profile, appearing both strong and menacing. The intense gaze and powerful jawline captured in this minimalistic design offer a fresh and contemporary look while encapsulating the enduring values of strength and resilience that The Citadel represents.

The evolution of The Citadel Bulldogs' alternate logos serves as a testament to the university's ongoing journey. While each logo carries its distinctive charm, they all remain true to the institution's core values and heritage. The result is a series of logos that honor the past, embrace the present, and look forward to the future of The Citadel Bulldogs.