In sports conferences, logos are crucial in establishing a visual identity. While primary logos often take center stage, wordmark logos are equally crucial in representing the essence of a conference. In this blog post, we will delve into the rich history of the Western Athletic Conference (WAC) and explore the evolution of its wordmark logo.
While specific details about the logo's evolution may not be readily available, further exploration of the conference's official brand style guide and additional research can provide valuable insights. By delving into the WAC's wordmark logo history, we can appreciate the visual journey that has accompanied the conference's growth and evolution.
Abilene Christian Wildcats
Custom font wordmark "ABILENE CHRISTIAN" in white with a purple and grey trim formed the background, also "WILDCATS" in grey on a purple background.
Cal Baptist Lancers
A wordmark "LANCERS" in gold with white and blue trim. Proportions are slightly different than the previous version.
Grand Canyon Antelopes
Wordmark "LOPES" in purple using a custom font called Thunder.
A wordmark "SEATTLE" in red and the letter "U" in black above the wordmark "ATHLETICS" in black.
Southern Utah Thunderbirds
Wordmark "SOUTHERN UTAH UNIVERSITY" in black on a white background and "THUNDERBIRDS" red with black and white trim and drop shadow effect.
Stephen F. Austin Lumberjacks
Wordmark "STEPHEN F. AUSTIN" in silver on a purple background and "LUMBERJACKS" below in purple.
Tarleton State Texans
A wordmark in a custom font, "TARLETON" in purple with a white trim.
UT Arlington Mavericks
An arched wordmark "MAVERICKS" in orange and "UT ARLINGTON" in blue with orange trim.
UT Rio Grande Valley Vaqueros
The initials "UTRGV" in orange with dark orange highlights and a blue and white trim also "VAQUEROS" in orange. A green with blue trim star is embedded within the letter "V."
Utah Tech Trailblazers
A wordmark "UTAH TECH" in red with blue trim.
Utah Valley Wolverines
A double-lined custom wordmark "UTAH VALLEY" and "WOLVERINES" in green.