Bulldogs Primary Logo

The Citadel Bulldogs' primary logo history is a fascinating journey that reflects the evolution of the university's athletic identity. The earliest known logo was a simple blue 'C' letter, trimmed in white and black, which contained a white bulldog with a bandage on its back. The bandage itself had a small 'C' character on it. This emblem, introduced in 2000, also included the full name of the program written vertically inside the big "C."

However, as the university's athletic programs grew and evolved, so did the need for a more distinctive and representative logo. The Citadel sought to create a visual identity that would set it apart from other institutions and resonate with its unique heritage and values. This led to a significant rebranding effort, which included extensive input from various stakeholders, including athletes, coaches, fans, and donors.

The result of this rebranding was unveiled in 2015, with a new primary logo that was both modern and deeply rooted in The Citadel's history and values. The new logo features a stylized 'C' with curved corners, inspired by the Moorish architecture found throughout the campus. Inside the 'C' is a star, symbolizing various achievements in the military ranks. This logo was designed to be instantly recognizable and distinct from those of other institutions.

The current logo, which features a large 'C' in light blue over the dark blue map of the state of South Carolina, continues to serve as a powerful symbol of The Citadel Bulldogs' athletic identity. It encapsulates the university's commitment to excellence, both on and off the field, and its proud military heritage. The logo's evolution over the years reflects The Citadel's ongoing journey, embodying its enduring values while adapting to the changing landscape of collegiate athletics