South Dakota State Jackrabbits
A running jackrabbit in gold, white, and blue behind the bottom arched wordmark “JACKRABBITS” in white with gold trim on a blue formed background above “SOUTH DAKOTA STATE UNIVERSITY” in South Dakota State Jackrabbits Primary Logo 2008 – Presentblue.

South Dakota State Jackrabbits
2008 - Present
A wordmark "JACKS" with rabbit ears and tail in yellow with blue trim on a light blue formed background.
Font: Custom

South Dakota State Jackrabbits
2008 - Present
A bottom arched wordmark "JACKRABBITS" in white with gold trim on a blue formed background.
Font: Custom
South Dakota State Jackrabbits logo history
Throughout the South Dakota State Jackrabbits logo history, wordmark logos have played a central role in branding. Early versions of the South Dakota State Jackrabbits logo emphasized tradition, while each Jackrabbits old logo reflected its era. Additionally, the availability of Jackrabbits logo PNG files improved clarity for merchandise and media use.
As branding standards evolved, updates to the South Dakota State Jackrabbits logo history introduced cleaner typography and improved spacing. The refined wordmark strengthened recognition, while legacy elements from the Jackrabbits old logo remained influential. Meanwhile, the Jackrabbits logo PNG format ensured adaptability across digital channels.
Today, the South Dakota State Jackrabbits logo history connects past and present wordmark designs seamlessly. The current South Dakota State Jackrabbits logo aligns with modern branding expectations while honoring tradition. For broader context, visit the South Dakota State Jackrabbits History page. You can also explore related branding on our internal South Dakota State Jackrabbits Primary Logo page.
