Cardinals Wordmark Logo

The Ball State Cardinals have been a proud part of the NCAA since 1922, and their wordmark logo has seen many changes throughout its history. The original logo was designed in 1924 by then-athletic director Frank Cramer and featured a cardinal perched atop an interlocking “BS” shield. This design remained largely unchanged for over 50 years until it was replaced in 1979 with the current version, which features a more modernized look and bolder font style.

Over the past four decades, this iconic mark has become synonymous with Ball State athletics and is recognized around the world as one of college sports’ most recognizable logos. It is used on all official athletic merchandise including jerseys, hats, t-shirts, sweatshirts, and more to represent school pride every day!

In addition to being displayed prominently on team uniforms during games or other events representing Ball State University Athletics Department (BSA), it also serves as an important symbol for alumni who are now living away from campus but still want to show off their Cardinal spirit wherever they go! The BSA even offers custom apparel featuring this beloved wordmark that can be purchased online or at local retailers so fans everywhere can proudly display their support for Ball State anywhere they go!

Ball state's classic wordmark logo continues to serve as much more than just another piece of branding; it represents generations of loyal supporters who continue to stand behind our teams no matter what happens each season - win or lose - making sure everyone knows we are true #CardinalNation forevermore!