Wisconsin Badgers
A red letter “W” with a black drop shadow. Called the “Motion W” logo. In partnership with Under Armour, Wisconsin refreshed its primary logo in July 2017. Colors remained the same but the primary “Motion W” was modified very minimally.
Wisconsin Badgers
2017 - Present
A wordmark "WISCONSIN BADGERS" in red and a new custom font.
Font: Custom
Wisconsin Badgers
2017 - Present
A wordmark "WISCONSIN" in red and a new custom font.
Font: Custom
Wisconsin Badgers
2017 - Present
A wordmark "BADGERS" in red and a new custom font.
Font: Custom
Wisconsin Badgers
2017 - Present
An arched wordmark "WISCONSIN" in red and a new custom font.
Font: Custom
Wisconsin Badgers
2017 - Present
An arched wordmark "BADGERS" in red and a new custom font.
Font: Custom
Wisconsin Badgers
2017 - Present
A wordmark "ON, WISCONSIN!" in red.
Font: Custom
Wisconsin Badgers
2017 - Present
A double-lined wordmark "FOREVER" in red and "FORWARD" in red and white with the letter "W" in red along with team red and white stripe.
Font: Custom
Wisconsin Badgers
2017 - Present
Horizontal "FOREVER" in red and "FORWARD" in red and white with the letter "W" in red along with team red and white stripe.
Font: Custom
Wisconsin Badgers
2002 - 2017
Arched wordmark "WISCONSIN" in black and "BADGERS" in red with a black drop shadow.
Font: NCAA Wisconsin Badgers 2016
https://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016
Wisconsin Badgers
2002 - 2017
Arched wordmark "WISCONSIN" in red with a black drop shadow and "BADGERS" in black located on the bottom.
Font: NCAA Wisconsin Badgers 2016
https://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016
Wisconsin Badgers
2002 - 2017
Arched wordmark "UNIVERSITY OF" in black and "WISCONSIN" in red with a black drop shadow.
Font: NCAA Wisconsin Badgers 2016
https://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016
Wisconsin Badgers
2002 - 2017
Arched wordmark "BADGERS" in a custom font in red with a black drop shadow.
Font: NCAA Wisconsin Badgers 2016
https://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016
Wisconsin Badgers
2002 - 2017
Arched wordmark "WISCONSIN" in a custom font in red with a black drop shadow.
Font: NCAA Wisconsin Badgers 2016
https://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016
Wisconsin Badgers
2002 - 2017
Arched wordmark "UNIVERSITY OF" in black and "WISCONSIN" in red with a black drop shadow and "BADGERS" in black located on the bottom.
Font: NCAA Wisconsin Badgers 2016
https://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016
Wisconsin Badgers
2002 - 2017
Wordmark "WISCONSIN BADGERS" in a custom font in red with a black drop shadow. The Badgers primary logo sitting in the center of the wordmark.
Font: NCAA Wisconsin Badgers 2016
https://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016
Wisconsin Badgers
2002 - 2017
Wordmark "WISCONSIN BADGERS" in a custom font in red. The Badgers primary logo sitting in the center of the wordmark.
Font: NCAA Wisconsin Badgers 2016
https://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016
Wisconsin Badgers
1991 - 2001
Arched wordmark "BADGERS" in red.
Font: Unknown
Wisconsin Badgers
1991 - 2001
Arched wordmark "WISCONSIN" in red.
Font: Unknown
Wisconsin Badgers
1970 - 1990
Single lined wordmark "WISCONSIN BADGERS" in red.
Font: Unknown
Wisconsin Badgers
1970 - 1990
Arched wordmark "WISCONSIN" in red.
Font: Unknown
Wisconsin Badgers
1970 - 1990
Arched wordmark "BADGERS" in red.
Font: Unknown
Wisconsin Badgers
1961 - 1969
Single lined scripted wordmark "WISCONSIN BADGERS" in red.
Font: Custom
Wisconsin Badgers
1961 - 1969
Single lined scripted wordmark "WISCONSIN" in red.
Font: Custom
Wisconsin Badgers
1961 - 1969
Double lined slanted scripted wordmark "WISCONSIN BADGERS" in red.
Font: Custom
Wisconsin Badgers Logo History
The Wisconsin Badgers Wordmark logo has changed many times, and each update reflects important moments in the broader Wisconsin Badgers logo history. Early designs used bold block lettering, while later versions introduced cleaner lines and tighter spacing. You can learn more about the team’s background on the Wisconsin Badgers Wikipedia page.
Throughout these updates, the Wisconsin Badgers Wordmark logo kept elements that match older emblem styles, which helps maintain consistency across eras. These refinements improved readability while still aligning with the strong identity seen in Wisconsin Badgers logo PNG variations. To view emblem versions, visit the Wisconsin Badgers Primary Logo Page.
Across the full Wisconsin Badgers logo history, each wordmark revision highlights a balance between tradition and modern design. The Wisconsin Badgers Wordmark logo continues to serve as a clean and recognizable representation of the program across digital and print formats.
College Sports Fan Products
