As part of the refresh, Ologie closely studied the use of “SEMO” vs. “Southeast”. Through extensive surveys and interviews, Ologie concluded that audiences like the personality, uniqueness and familiarity of “SEMO” when referring to the University and its athletic programs, except in official institutional communications. Their recommendations included embracing the SEMO acronym by establishing parameters for usage and creating the wordmark.
2020 - Present
Initials “SEMO” in white with red highlights and a wordmark “REDHAWKS” in grey on a black background.
Font: Diavlo Boldhttps://www.onlinewebfonts.com/download/aaadcee8cdc66fe74b5438f47f576ff5
2020 - Present
Initials “SEMO” in white with red highlights on a black background.
Font: Diavlo Boldhttps://www.onlinewebfonts.com/download/aaadcee8cdc66fe74b5438f47f576ff5
2020 - Present
Initials “SEMO” in red with white highlights and a wordmark “REDHAWKS” in grey on a black background.
Font: Diavlo Boldhttps://www.onlinewebfonts.com/download/aaadcee8cdc66fe74b5438f47f576ff5
2020 - Present
Initials “SEMO” in red with white highlights on a black background.
Font: Diavlo Boldhttps://www.onlinewebfonts.com/download/aaadcee8cdc66fe74b5438f47f576ff5
2003 - 2020
Red with white trim initials “SE” above a wordmark “MISSOURI STATE” in white all on a formed black background with an arched bottom.
Font: Unknown
2003 - 2020
Wordmark “SOUTHEAST MISSOURI” in white on a black background and “REDHAWKS” in red with white trim on a black background.
Font: Unknown
2003 - 2020
Wordmark “REDHAWKS” in red with white trim on a black background.
Font: Unknown
2003 - 2020
Initials “SEMO” in red with white and black trim.
Font: Unknown