Golden Bears Wordmark Logo

The California Golden Bears are one of the most recognizable and beloved collegiate teams in the United States. Their iconic wordmark logo has been a part of their visual identity for over 100 years, and its history is as rich as it is long.

The original version of the logo was created by Walter A. Taylor in 1915 when he designed a shield with “California” written across it in bold lettering along with an image of a bear standing on top. The simple yet powerful design soon became associated with Cal Athletics and helped to define its brand identity from then on out. Over time, minor tweaks have been made to modernize the look while still retaining its classic elements- such as changing up font styles or adding subtle details like stars around the edges- but at its core remains essentially unchanged since Taylor first crafted it back in 1915.

Today, this timeless wordmark serves not only as an emblem for Cal Athletics but also stands proudly among some of college sports' most recognizable logos worldwide - representing strength, courage, and loyalty throughout generations past present future alike! With that said; there's no doubt that this iconic symbol will continue bringing pride & joy to all those who wear blue gold for many more years to come!