Hawks Wordmark Logo

The St. Joseph's Hawks have a long and proud history of athletic excellence, and their wordmark logo is an important part of that legacy. The iconic logo has been the face of the school’s athletics program since its inception in 1956 when it was originally designed by former student-athlete George Wiedenmayer.

Since then, the logo has gone through several iterations to keep up with changing times and styles while still maintaining its original look and feel. In 1976, for example, designer Paul Rand gave it a modern update with bolder colors as well as some minor adjustments to make it more visually appealing on clothing items like t-shirts or hats.

In 2008 another redesign was undertaken by renowned graphic artist Michael Bierut who simplified the design even further while retaining much of its classic elements such as two hawks perched atop a basketball net adorned with stars representing championship wins from years past (the Hawks have won 16 conference championships). The latest version features fewer lines than previous versions but remains instantly recognizable due to its strong color palette featuring navy blue (representing loyalty), grey (for strength), and gold (showing pride).

Today this timeless symbol continues to represent St Joseph’s commitment towards academic excellence combined with athletic achievement – something they strive for each day both on the court or off!