Wofford Terriers
A black and white terrier’s head with a gold-and-black studded collar is above the wordmark “WOFFORD” in black and “TERRIERS” in gold.
Terriers Wordmark Logo
The story of the Wofford Terriers' wordmark logo is one that parallels the growth of the college's athletic program and its identity. The wordmark logo, often an underappreciated element of a team's branding, carries the weight of the team's name and is an essential part of its visual identity.
The earliest known Wofford Terriers wordmark logo came into existence in the mid-20th century. This initial design was a simple, black "Wofford" written in a classic, serif typeface. It was straightforward and entirely in sync with the graphic design trends of the era. This wordmark was used alongside the primary logo, adding a text-based element to the Terriers' identity.
The wordmark underwent a significant transformation in the early 2000s, aligning with the shift in the primary and alternate logos. The new design featured "Wofford Terriers" written in a bold, sans-serif typeface. The design was more modern and dynamic, reflecting the growth and evolution of the athletic program.
In 2015, the wordmark logo was updated to its current design. This new logo features "Wofford Terriers" written in a custom, modern typeface with a distinctive curve on the "R", adding a unique touch to the design. The boldness of the typeface reflects the team's strength, while the gold color reflects the college's official colors.
The evolution of the Wofford Terriers' wordmark logo reflects the team's journey through the years. The changes in typeface and design mirror the growth and ambitions of the athletic program, creating a visual identity that encapsulates the spirit of the Wofford Terriers.
Wofford Terriers
2015 - 2019
A wordmark "WOFFORD" in gold.
A new shade of gold.
Font: Custom
Wofford Terriers
1987 - Present
A wordmark "WOFFORD" in black.
Font: Custom
Wofford Terriers
1987 - 2015
A wordmark "WOFFORD" in gold.
Font: Custom