Phoenix Wordmark Logo

The Wisconsin-Green Bay Phoenix is one of the country's most recognizable collegiate sports teams. The Phoenix logo symbolizes excellence and pride for fans everywhere, but few know about its history. In this blog post, we’ll look at the origins and evolution of this iconic wordmark logo.

The first iteration of the Phoenix wordmark was introduced in 1990 as part of an overall rebranding effort by then-athletic director Jim Schaus. The original design featured two bold capital letters: “WGB” set against a green background with yellow accents to represent Green Bay's vibrant colors—a nod to their hometown and school spirit! This version quickly became popular among students, alumni, and fans across Wisconsin, who proudly sported it on t-shirts or hats wherever they went.

Over time, though, minor changes were made here or there, such as adding white outlines around each letter to make them stand out more clearly against any background color scheme used for uniforms or merchandise designs (such as black). Eventually, these minor tweaks evolved into what we see today: A simplified yet instantly recognizable version that features only one letter – “P” – standing proud atop two horizontal lines representing wings spread wide open like those belonging to an actual phoenix bird! This current design was unveiled in 2008 after extensive market research showed it resonated strongly with people from all walks of life - not just college students & alumni but also local businesses looking for ways to show support for their favorite team while promoting themselves too (by displaying logos on storefronts etc.).

While some may argue that certain aspects have been lost over time due to its continual modernizing process - such as how much simpler things looked back when compared to now - many would agree that no matter which form it takes, it ultimately remains the same core concept behind why everyone loves so much begin with: It represents strength resilience through adversity which embodies everything makes up true spirit being part UWGB family!