
Bisons Wordmark Logo
The Bucknell Bisons have a long and storied history in the NCAA, dating back to their first season in 1883. Throughout this time, they've had some iconic logos that have become synonymous with the school's athletic program. One of those is their wordmark logo which has been used for decades as a representation of Bucknell's commitment to excellence on the field and court.
The original version of this logo was introduced during the 1970s when it became clear that students wanted something more modern than what had been used previously by teams such as football or basketball. The design featured two large white capital letters “B” at either end with an orange stripe running through them both horizontally across its center line. This combination was meant to represent not only strength but also passion—something that has always been associated with sports at Bucknell University over its long history.
In 2017, after many years without any changes being made to it, the university decided it needed an update so they enlisted local graphic designer Jeff Schmoyer who created a new look for them while still keeping true to what makes up part of their identity: strong yet passionate athletics. He kept much from the original design including using two large bold lettering along with incorporating elements like stars and stripes into his creation which provides even more symbolism about patriotism within college sports.
Overall, this new wordmark logo looks great on all kinds apparel related items such as t-shirts hats, etc., making sure everyone knows exactly whose team you're rooting for no matter where you go! It serves as just another reminder of why we should be proud supporters of our beloved Bison athletes every step way!
Bisons Products

2002 - Present
Slanted wordmark “BUCKNELL” in orange and “BISONS” in white with orange highlights on a blue with grey trim formed background.
Font: Custom

2002 - Present
Slanted wordmark “GOBISONS!” in white with orange highlights on a blue with grey trim formed background.
Font: Custom

2002 - Present
Slanted wordmark “BUCKNELL” in white with orange highlights and “BISONS” in orange on a blue with grey trim formed background.
Font: Custom