Trojans Primary Logo

The Southern California Trojans, or USC, have a long and storied history when it comes to their logo. The primary logo has gone through several iterations over the years, each one reflecting the changing times of collegiate sports in America.

The original USC logo was designed in 1912 by former student Henry Varnum Poor and featured an interlocking “SC” with a spear protruding from its center. This design remained largely unchanged until 1975 when it was updated to feature two swords crossed behind the letters instead of just one spear. This version is still used today as part of some promotional materials but not on official apparel or gear that represents the university itself.

In 1980, another update occurred which saw an overhauled version featuring three separate elements: A shield with 13 stars representing each academic department at USC; a sunburst symbolizing knowledge; and finally two intersecting swords for strength and power - all surrounded by laurel leaves signifying victory! These days this iconic look is seen everywhere from t-shirts to hats worn proudly by alumni around campus during game days! It's become such an integral part of what makes up being a Trojan fan that no matter where you go you can spot someone wearing something sporting this classic design instantly!