Fighting Hawks Primary Logo

The North Dakota Fighting Hawks have a proud and storied history of athletic excellence. As one of the country's most successful college sports programs, they’ve been home to some of the best athletes from across all levels of competition. But their success isn’t just limited to on-field performance; it also extends into visual identity with a robust primary logo that has become synonymous with their brand over time.

The original North Dakota Fighting Hawks logo was introduced in 2000 to unify all teams under one standard look and feel for athletics at the University Of North Dakota (UND). The design featured two hawks facing each other, wings spread wide, and talons outstretched towards each other – representing strength, courage, unity, and determination - set against a red circle surrounded by white stars meant to represent UND's status as America's northernmost university. This iconic symbol immediately became recognizable amongst fans around campus, who proudly wore apparel featuring this design everywhere they went!

Since its introduction nearly 20 years ago, minor tweaks have been made here and there. However, the core elements remain unchanged: two hawks facing off within a circular field containing five stars – still serving as an instantly identifiable representation of UND Athletics today! While many teams choose different logos or designs depending on what sport is being played at any given moment (i.e., basketball vs. football), having such strong consistency throughout multiple sports helps create more vital brand recognition among fans & supporters alike, which can only lead to good things down the road ahead for future generations cheering on these mighty fighting birds!