The centerpiece of the new look is a distinctive mark called the "All-In C." An evolution from the current Charlotte athletics logo, it places the classic 49ers' gold-mining pick inside a collegiate-inspired "C" with beveled corners, an aggressive stance and a 9-degree forward tilt that illustrates the brand's positive energy and forward momentum.
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2020 - Present
A tilted letter “C” in green with a pick ax silhouette.
1998 - 2020
A gold, black and white hand with a gold, black and white pick axe forming the letter “C” in green circle with a wordmark “49ERS” in white, gold and a tail.
1998 - Present
A gold, black and white hand with a gold, black and white pick axe forming the letter “C” in green circle.