Wisconsin-Green Bay Phoenix
Connected initials “GB” in green and dark green with a wordmark below “PHOENIX” in green.
Phoenix Primary Logo
The Wisconsin-Green Bay Phoenix has been a fan favorite in the sports world for decades. With its iconic logo featuring a phoenix rising from the ashes, it's no wonder this team has become popular with fans of all ages. However, many may not know there have been several versions of this logo throughout its history, each representing an essential milestone in the school’s athletic program.
The first version of the Wisconsin-Green Bay Phoenix primary logo was created in 1970 and featured green and yellow colors. The design depicted a stylized bird with wings spread wide to represent freedom and strength and flames at its feet to symbolize rebirth after adversity—a fitting metaphor for any college or university team striving toward greatness on and off the field!
As time went by, more changes were made to reflect technological advances or simply new trends within graphic design circles; however, some elements remained consistent, such as color schemes (green/yellow) or font choices (Bodoni). In 2006, when UWGB adopted their current mascot, “Phoenix,” they also redesigned their primary logo, which now features three colors: black, white & gold, along with bolder fonts like Impact & Helvetica Neue Condensed Bold Italic, respectively, giving it an even stronger presence than before!
Today’s version is still quite recognizable yet modern enough that it appeals across generations, making sure everyone knows who you are cheering for come game day - Go Phoenix! So whether you are looking back fondly on past designs or embracing today's rendition, we can all agree that these logos will continue to be part of our collective memories long into future seasons!
Wisconsin-Green Bay Phoenix
2018 - 2022
Connected initials “GB” in green and dark green.
Wisconsin-Green Bay Phoenix
2007 - 2018
A phoenix in green with red, grey and white with a wordmark GREEN BAY" in white with grey highlights and a green trim and "PHOENIX" in green
Wisconsin-Green Bay Phoenix
1997 - 2007
A centered phoenix emerging from flames in red gradient and black inside a ring of wordmark UNIVERSITY OF WISCONSIN-GREEN BAY" in green and "PHOENIX" in red.
Wisconsin-Green Bay Phoenix
1992 - 1997
A green flying Phoenix with green flames underneath within a white with green trim rounded rectangle.
Wisconsin-Green Bay Phoenix
1970 - 1992
A black and white phoenix about to fly.
Wisconsin-Green Bay Phoenix
1961 - 1970
Lowercase and symmetrical initials "uwgb" with the letters "uw" in black and "gb" in white with black trim.
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