“We are quite pleased with our new look and proud of how it reflects the growing strength of our brand,” UC Riverside athletic director Tamica Jones said in a statement. “Our updated athletics visual identity system reflects a strong and distinctive presentation of our program while also conveying our overall expectation of driving us toward becoming a top-tier Division I program.”
2020 - Present
Interlocked initials “UCR” in blue with gold trim.
2012 - 2020
Interlocked initials “UC” with the letter “U” in yellow with white and blue trim and the letter “C” in blue with white and blue trim. Wordmark below arched “RIVERSIDE” in yellow with blue trim.
2003 - 2011
A brown and dark blue bear with blue checkered cloths and claws out peering over wordmark on top “UNIVERSITY OF CALIFORNIA” in yellow, “RIVERSIDE”
1990 - 2002
A bear with bagpipes surrounded by a wordmark “UNIVERSITY OF CALIFORNIA RIVERSIDE” in black.
1954 - 1989
A black and white bear’s head wearing a hat with tartan pattern and a big bow tie with the initials “UCR.”
Secondary Logo
2020 - Present
On a blue with gold trim hanging banner is a front view of a bear’s head and a blue, white, and gold tartan pattern across the top. Initials below the banner “UCR” in blue with gold trim.
2020 - Present
On a blue with a white trim hanging banner is a front view of a bear’s head and a white tartan pattern across the top. Initials below the banner “UCR” in blue.
2012 - 2020
A brown and blue bear’s head with his mouth wide open and wearing a blue and yellow Scottish hat.
2003 - 2011
A brown and blue bear’s head with his mouth wide open and below initials “UCR” in white with yellow highlights on a blue 3-D background.
2003 - 2011
A bear’s head with his mouth wide open, half in brown, yellow and blue and another half in blue and light blue with yellow trim.