Aztecs Primary Logo

The San Diego State Aztecs have been proudly representing their school and the city of San Diego since 1921. Throughout the years, they’ve had multiple logos to represent them, but one logo stands out as a timeless classic: The Primary Logo. This iconic design has become synonymous with SDSU athletics and is recognized by fans all over the country.

The original version of this logo was created in 1968 when Al Cappuccilli became head coach at SDSU for football and basketball teams. He wanted to create a new look that would help establish an identity for his teams that could be easily recognizable on television broadcasts or in print media such as newspapers or magazines. With input from other members of staff, he designed what is now known as “the primary logo” which featured an Aztec warrior holding up two spears crossed together above his head – symbolizing strength, courage, and determination - set against a shield bearing three stars (representing California).

In 1991 minor changes were made to give it a more modern appeal while still keeping its traditional roots intact; these included making the font bolder so it was easier to read on apparel items like t-shirts or hats plus changing some colors around including replacing red with black which gave it more contrast against lighter backgrounds such as banners hung inside stadiums during sporting events held there throughout each year. Additionally, small details like adding shading behind certain elements helped make this design stand out even further from others being used at competing schools across NCAA Division I conferences nationwide.

Today, you can find versions of this same primary logo everywhere; whether printed onto official team merchandise sold online/in stores, embroidered into uniforms worn by student-athletes competing every weekend during fall & winter seasons, displayed prominently within Qualcomm Stadium where home games take place each year - just about anywhere! It's become synonymous not only with SDSU sports but also represents pride & spirit within entire city limits too!