Hawkeyes Primary Logo

The Iowa Hawkeyes' primary logo has been around since the late 19th century and is one of the most recognizable logos in college athletics. The iconic black-and-gold design features a Hawk’s head with an open beak, surrounded by two interlockings “I” letters. This combination of symbols was first used as early as 1891 and has remained virtually unchanged ever since.

Throughout its history, the logo has undergone minor modifications to reflect changing times while still maintaining its original look and feel. In 1971, for example, it was updated to include a more modernized version of the hawk's head that featured sharper lines and brighter colors than before. It also added a gold outline to give it more definition against other school logos at sporting events or on merchandise items like t-shirts or hats.

Today, this classic symbol continues to represent both University spirit as well as athletic excellence across all sports teams at Iowa Hawkeye games throughout America each year - from football season in September through basketball tournaments in March Madness! With over 125 years' worth of history behind it - including countless wins on the field - there's no doubt that this timeless emblem will remain an integral part of U Iowa culture for many years.