While the traditional interlocking BU and the Baylor wordmark will continue as the primary identifiers for Baylor University's 18-sport intercollegiate athletic program, Director of Athletics Ian McCaw unveiled an enhanced identity system.
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2020 - Present
Interlocked letters “BU” in green.
2005 - 2019
Green interlocking letter “BU” with yellow trim.
Baylor Proud: A quick look at Baylor’s bear logos through the years
No, that’s not a real “Sailor Bear” Baylor football helmet pictured above; a lifelong BU fan named Matt Carver mocked that up in 2012 just for fun. In fact, in the program’s 110+ seasons, the Bears’ helmets have never featured a bear of any kind — only the interlocking BU. But that hasn’t stopped Baylor Bear logos from showing up in countless other places. If you’re reading this in your home or office, there’s a decent chance you can look around and spot something with a Baylor Bear on it. From pictures to pennants and shirts to stickers, Baylor family members love displaying their school pride with a Baylor Bear logo on almost anything. Read More...
1997 - 2004
A green with black outline bear attacking with wordmark “BAYLOR” in yellow on a black background and “BEARS” in a custom font in white with green and yellow trim with a 3-D effect.
1969 - 1996
A yellow bear’s head with a yellow hat and a green letter “B.”
Secondary Logo
2020 - Present
Front head shot of a green and yellow bear’s head.
2005 - Present
A head shot of a bear under wordmark “BAYLOR” in green with yellow trim and “BEARS” in white on a green background.
2005 - Present
A angry brown bear on top a wordmark “BAYLOR” in green with yellow trim and “BEARS” in white on a green background.
1997 - 2004
A green with black outline bear attacking with initials “BU” in white with green and yellow trim.