Cardinals Primary Logo

The Incarnate Word Cardinals have a long and proud history in NCAA athletics, and their primary logo has been an integral part of that legacy. Established in 1909 as the University of San Antonio College, the school officially adopted its current name – The University of the Incarnate Word – in 1969.

Since then, their iconic Cardinal bird has become synonymous with success on both local and national levels. From winning Division II championships to competing at the highest level (Division I), this symbol is one that’s easily recognizable around campus or even when watching games on television.

The original design was created by artist Jim Mize back in 1979 for use during football season only; however, it quickly became popular among fans due to its bold colors and unique look. In 1995, after years of using different logos for each sport played by UIW teams (baseball had a bat-winged cardinal while basketball used a more traditional version), they decided to unify all sports under one single logo: The Cardinal Bird! This new incarnation featured bright red feathers surrounding an angry-looking beak with two white eyes staring out from either side - truly capturing what it means to be fierce yet elegant at once!

Over time minor changes have been made such as adding shading underneath or changing up some details but overall this classic image remains largely unchanged since first appearing nearly 40 years ago - making sure everyone knows who's representing them no matter where they go!