The Tiger Paw logo was introduced at a press conference on July 21, 1970. It was created by John Antonio and developed by Helen Weaver of Henderson Advertising in Greenville, South Carolina, from a mold of a Bengal tiger sent to the agency by the Field Museum of Natural History in Chicago. The telltale hook at the bottom of the paw is a sign that this is the official licensed trademark for the university.
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1977 - Present
An orange tiger’s paw.
Former secondary logo, moved to primary in 1977.
1970 - 1976
A tiger’s head with a wordmark below “CLEMSON” in black.
1965 - 1969
A tiger’s head with a wordmark below “CLEMSON” in orange.
1951 - 1965
A orange with blue trim letter “C” with a tiger and a long tail sitting on the letter. The letter “C” represents the school name Clemson.
1928 - 1934
A tiger’s head in orange with black highlights.
Secondary Logo
1977 - Present
An orange tiger’s paw with purple trim.
1977 - Present
An white tiger’s paw with a orange trim on a purple background.
1977 - Present
An orange tiger’s paw with a white trim on a purple background.
1977 - Present
An white tiger’s paw with a purple trim on a orange background.
1977 - Present
An white tiger’s paw on a orange background.
1970 - 1976
An orange tiger’s paw.
Moved to primary logo in 1977.