Lions Primary Logo

The Texas A&M Commerce Lions have a long and storied history of success in collegiate sports, and their primary logo has been an integral part of that tradition. The current logo was unveiled in 2012 as part of the university's centennial celebration, but its roots can be traced back to the school's founding nearly 100 years ago.

Originally known as East Texas State University (ETSU), the school adopted a lion mascot soon after it opened its doors in 1917. This original design featured a black-and-white sketch drawing of two lions facing each other with one paw outstretched towards an ETSU shield featuring three stars representing “Truth”, “Honor” and “Justice” – values still embraced by today's students at TAMUC.

In 2009, when ETSU became known as Texas A&M University–Commerce (TAMUC) following its merger with nearby Collin County Community College District (CCCD), there were changes made to both the name and look for all athletic programs associated with the university including football teams from both universities being combined into one team called "The Lions". To reflect this new identity change TAMUC created a new primary logo which included: two swooping lines forming an arch above two stylized lions' heads facing each other; underneath them is written "Texas A&M–Commerce" along with three stars representing Truth Honor & Justice again reflecting on those same core values held by all members within their community since day one!

In 2016 they updated their branding once more adding some color to better represent what makes up this vibrant campus - red white & blue! While keeping true to traditional elements like font style used across logos creating continuity throughout different departments/programs while also modernizing certain aspects such as incorporating bolder lines around letterforms making them stand out even more against backgrounds or other designs used elsewhere on campus grounds giving fans another way recognize where they belong... Go LIONS!!