Buckeyes Primary Logo

The Ohio State Buckeyes have a long history of logos and symbols that represent the school's athletic program. The primary logo is one of the most iconic symbols in college sports, representing a strong tradition of excellence on and off the field. The current version was designed by Nike in 2016 to celebrate 100 years since Ohio State first adopted its scarlet and gray colors.

Ohio State’s original logo featured an image of a buckeye tree with “OSU” written across it, which was used from 1965-1970 before being replaced by two intertwined O's forming an oval shape surrounding "THE" above "OHIO STATE". This design remained until 1995 when it was changed again to include just one O surrounded by stars and stripes, commemorating OSU's sesquicentennial anniversary (150th year).

In 2008, Nike redesigned this classic symbol into what we now know as “the Block O", which features only three bold letters -O-H-I-, all connected together within a black outline resembling an old English font style; making it easily recognizable among fans worldwide. This new look has become synonymous with pride for both students and alumni alike who proudly wear their scarlet & gray wherever they go! It is also seen prominently at football games where players enter through giant inflatable versions during pregame festivities or displayed on banners around campus buildings throughout each season reminding everyone about their beloved Buckeyes!