Cincinnati Bearcats Primary Logo

cincinnati-bearcats-primary-logo

There was no concerted effort to portray the bearcat in the years immediately following Reece’s cartoon, so the idea of what a UC Bearcat should look like was rather nebulous. It should, of course, be somewhat ferocious since it did have the word “bear” in it. And that is exactly how the image began. In 1922, UC’s Bearcat was indeed a bear, rearing up on its hind legs with a snarl on its face and a giant “C” behind it.

The bear incarnation of the Bearcat was in place for several years, even to the point of using a live bear cub mascot from the Cincinnati Zoo. By the close of World War II, however, the notion of what the Bearcat should look like changed from a very lifelike animal to a cartoon of a squat growling bear with long claws and whiskers. And, on decals, posters and other promotional material, it was colored UC red.

By the 1950s when a select student began dressing as a mascot for football and basketball games as well as campus events, the costume featured a Bearcat in a fan-friendly mask with a smile on its face. No longer fierce and dangerous, the Bearcat was now tame and just “one of the guys.” The campus yearbook, The Cincinnatian, carried cartoons of this new Bearcat that variously showed it in student and professorial surroundings. By the end of the decade, more cat-like aspects were added to the look, but it was still smiling and accommodating, even as Oscar Robertson and the basketball team were tearing apart opponents on the hardwood, much as if their opponents were caught in the woods — by a bear.

Through the 1970s, this image continued, but by the 1980s, the Bearcat, with even more feline features, had the snarl return. And for the first time, a binturong from the zoo was leashed around at games, now that zoological reality hit campus. In the years since and up to today, there was recognition that UC needed three renditions of the mascot, one that was used for a student costume and emphasized both “bear” and “cat” characteristics, and a second cartoon image that was on first glance rather growly but then came off as an angry kitten. This image was mostly geared toward children and souvenir sales. And the third, though a more abstract iteration, was the C-paw graphic, again representing the competitive nature of the sports teams.

Sports Logo History has excerpt sections from this syndicated post. Read the original article Evolution of the Bearcat.





Choose your favorite Cincinnati Bearcats primary logo?




cincinnati-bearcats-primary-logo
Cincinnati Bearcats
2006 - Present

Black letter “C” with toes to form bearcat’s paw above a red underscore.



cincinnati-bearcats-primary-logo-1990-2005
Cincinnati Bearcats
1990 - 2005

A stomping bearcat hanging off team name. Wordmark “CINCINNATI BEARCATS” in red.



cincinnati-bearcats-primary-logo-1983-1989
Cincinnati Bearcats
1983 - 1989

An angry front view of a black bearcat with two circles. Arched wordmark scripted “Cincinnati” and “Bearcats” in black with two lines below.



cincinnati-bearcats-primary-logo-1969-1983
Cincinnati Bearcats
1969 - 1983

Red bearcat in the middle of a yellow circle with a thick black trim. Wordmark “Cincinnati” in yellow with black trim and “Bearcats” in black with white trim.



cincinnati-bearcats-primary-logo-1961-1968
Cincinnati Bearcats
1961 - 1968

A cuddle bearcat wearing a sweater with the letter “C” and cap. Wordmark “BEARCATS” in red with black trim.



cincinnati-bearcats-primary-logo-1945-1960
Cincinnati Bearcats
1945 - 1960

Red bearcat in fighting stance with wordmark “CINCINNATI BEARCATS” in cream on a black background.



cincinnati-bearcats-primary-logo-1922-1944
Cincinnati Bearcats
1922 - 1944

A brown bearcat with the letter “C” in green on light brown background.


Secondary Logo

cincinnati-bearcats-secondary-logo-2006-present
Cincinnati Bearcats
2006 - Present

Black letter “C” with toes to form a bearcat’s paw above a red underscore. Wordmark below “CINCINNATI” in red.



cincinnati-bearcats-secondary-logo-2006-present-2
Cincinnati Bearcats
2006 - Present

Red letter “C” with toes to form a bearcat’s paw above a black underscore. Wordmark below “BEARCATS” in black.



cincinnati-bearcats-secondary-logo-1990-2005
Cincinnati Bearcats
1990 - 2005

Black letter “C” with toes to form a bearcat’s paw above a red underscore.