Bills Primary Logo
It goes without saying that there is a great deal of history attached to the Buffalo Bills. Players such as Jim Kelly, Thurman Thomas, Bruce Smith, and now Josh Allen have done more than enough to enhance the brand loyalty among the fanbase of the Buffalo Bills. This brand loyalty has resulted in Bills fans being considered one of the most passionate fanbases in the NFL. It is only right that we have a history dedicated to its logos.
The Buffalo Bills have used four different logos in their history. For the last 5 decades, the main brand identifier is the streaking buffalo. Their current logo has been utilized since 1974. The streaking buffalo is a bold statement. It is charging forward with tremendous intensity! There are a few logos that are as strong and bold as this one. As you will see, the current streaking buffalo is a complete 180 from its predecessor.
As Buffalo Bills fans will see, the first two logos in franchise history were in the shape of footballs. Both footballs contained both football players and buffaloes that were charging in the same direction.
1974 - Present
The standing bison logo was replaced by a blue charging buffalo with a red slanting stripe streaming from its horn. The newer emblem, which is still the primary one used by the franchise, was designed by aerospace designer Stevens Wright in 1974.
2002
Unused Logo
A grey with black outline buffalo with a red and blue with white trim letter “B.”
1970 - 1973
In 1970, the logo changed to a free standing red bison.
1962 - 1969
In 1962, the Buffalo Bills logo changed to a brown football with a brown buffalo in the background. A Buffalo Bills player in their blue uniform and white helmet with a red buffalo.
1960 - 1961
The original logo for the Buffalo Bills is a blue football with a herd of buffaloes and two football players. A wordmark “BUFFALO BILLS” in white on top.