Raiders Wordmark Logo
The Los Angeles Raiders have a long and storied history reflected in their iconic wordmark logo. The original logo was designed by the late NFL Hall of Fame coach John Madden, who led the team to two Super Bowl victories during his tenure as head coach. This classic design featured an italicized “RAIDERS” with a lightning bolt through it, set against an all-black background. It quickly became one of the most recognizable logos in professional sports and remains so today.
In 1996, when the team moved from Oakland to Los Angeles for its second stint there, they adopted a new version of their classic wordmark logo featuring silver lettering on top of black letters with white highlights around each letterform—a nod to LA’s bright lights and nightlife culture at that time period. In 2020, after returning home to Oakland again after another stint in LA (1995-2019), they updated this same design. Still, they replaced some elements, like making all three colors black while adding silver outlining around each letterform, giving it more depth.
Today's iteration continues to honor both past eras: paying homage not onlytoJohn Madden's initial vision but also reflecting the city of Los Angeles' vibrant energy and culture beyond just football itself—all encapsulated within one timeless graphic identity that will live on for many generations ahead no matter where this franchise may go next!
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