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Indianapolis Colts Wordmark Logo

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Colts Wordmark Logo

The Indianapolis Colts wordmark logo has been an iconic part of the team’s identity since 1984. The current version of the logo features a navy blue horseshoe with white trim and lettering that reads “Colts” in all capital letters. This design was created by then-owner Robert Irsay, who wanted to create a bold and modern look for his beloved franchise. Since its introduction, the Colts wordmark logo has become synonymous with excellence and success on the football field.

The original version of this famous mark debuted in 1984 when Irsay took over ownership from Carroll Rosenbloom, who owned the Baltimore Colts before relocating them to Indiana's capital city after several tumultuous years in Maryland's largest metropolis. In addition to changing their name from "Baltimore" to "Indianapolis," he also changed their colors from the royal blue/orange/white combination they had used during their days in Charm City into a more traditional navy blue/white combo which is still used today - though there have been some slight modifications made over time such as adding gold accents or altering specific details like font size or shape within each letterform itself.

Throughout its history, The Indianapolis Colts Wordmark Logo has served not only as an easily recognizable symbol for fans but also one that encapsulates pride for those associated with this storied franchise both on and off-field alike, whether it be players wearing jerseys bearing these colors proudly onto gamedays or simply having merchandise featuring said insignia being sold throughout local stores around town - no matter where you go here Indy: you can always find something related towards our beloved Horseshoe!




Colts Primary Logo
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Colts Team History


Select your favorite Indianapolis Colts current wordmark logo?




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indianapolis-colts-wordmark-logo-2020-present
Indianapolis Colts
2020 - Present

New custom font for the Colts. Wordmark “COLTS” in blue.

Font: Custom

indianapolis-colts-wordmark-logo-2020-present-2
Indianapolis Colts
2020 - Present

The Colts horseshoe primary logo above a wordmark “COLTS” in blue.

Font: Custom

indianapolis-colts-wordmark-logo-2020-present-3
Indianapolis Colts
2020 - Present

A double-lined wordmark “INDIANAPOLIS” and “COLTS” in blue.

Font: Custom

indianapolis-colts-wordmark-logo-2002-present
Indianapolis Colts
2002 - Present

Single lined wordmark “COLTS” written in dark blue.

Font: Playbill by Linotype
http://www.urbanfonts.com/fonts/Playbill.htm

indianapolis-colts-wordmark-logo-1984-2001
Indianapolis Colts
1984 - 2001

Single lined wordmark “COLTS” written in blue.

Font: Playbill by Linotype
http://www.urbanfonts.com/fonts/Playbill.htm

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