The Indianapolis Colts logo wordmark features a clean, bold design rooted in tradition. With capitalized letters and even spacing, it reflects the team’s focused, no-nonsense identity. Used across print and digital, it enhances the Colts’ branding. The Indianapolis Colts new logo and wordmark carry forward the legacy found in indianapolis colts logo history and the indianapolis colts old logo.
Indianapolis Colts
A blue horseshoe presented in a U shape with seven nail holes The Colts have adjusted the shade of blue used in this logo several times. Added white trim to the horseshoe.
Indianapolis Colts
2020 - Present
A double-lined wordmark "INDIANAPOLIS" and "COLTS" in blue.
Font: Custom
Indianapolis Colts
2020 - Present
New custom font for the Colts. Wordmark "COLTS" in blue.
Font: Custom
Indianapolis Colts
2020 - Present
The Colts horseshoe primary logo above a wordmark "COLTS" in blue.
Font: Custom
Indianapolis Colts
2002 - 2019
Single lined wordmark "COLTS" written in dark blue.
Font: Playbill by Linotype
http://www.urbanfonts.com/fonts/Playbill.htm
Indianapolis Colts
1984 - 2001
Single lined wordmark "COLTS" written in blue.
Font: Playbill by Linotype
http://www.urbanfonts.com/fonts/Playbill.htm
Indianapolis Colts Logo Wordmark and Visual Identity
The Indianapolis Colts logo wordmark features a sturdy, sans-serif font that balances modern design with classic football grit. Its consistent use across platforms reinforces the team’s brand. Over time, subtle design tweaks helped it stay relevant. To explore how it works with the full crest, visit the Indianapolis Colts primary logo page for more detail.
As branding evolved, the wordmark remained a visual anchor. It supports everything from merchandise to media visuals with clarity and power. Fans familiar with the indianapolis colts old logo appreciate how the wordmark connects history to today’s image. This balance is key in indianapolis colts logo history. To view the latest visuals, visit the team’s official website.
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