Jacksonville Jaguars
The Jags new logo is the result of several months of collaboration with the NFL, incorporating specific insight from Jaguars fans in 2012 and in recent years. The new Jaguar head logo was intended to be “fiercer” and more realistic. The new primary logo stays true to the team’s traditional colors, while featuring a “fiercer” Jaguar, “amplifying the powerful characteristics of the cat.”
Jaguars Alternate Logo
The Jacksonville Jaguars have a long and unique history with alternate logos. The team was founded in 1995, but it wasn’t until 1998 that the first alternate logo was introduced. This original logo featured an orange jaguar head on a teal shield-like background. It quickly became popular among fans and is still part of the official team crest.
Finally, in 2017, the Jacksonville Jaguars debuted yet another new alternate logo, featuring just one sword held by a fierce-looking jaguar face against an orange backdrop instead of teal like before. While some may view this change as minor, it speaks volumes about how far Jacksonville's brand identity has come since its inception into the league over twenty years ago. This latest iteration emphasizes power & ferocity while still maintaining elements from previous designs, such as color schemes & shapes, ultimately creating something truly unique for both players & fans alike to be proud of moving forward into future seasons!
Jacksonville Jaguars
2013 - Present
A golden jaguar's head with black spots, a teal tongue, and teal eyeball with a wordmark "JACKSONVILLE" in gold and "JAGUARS" in black above it.
Jacksonville Jaguars
2013 - Present
A golden jaguar's head in shield facing to the right with the wordmark "JAGS" above in gold.
Jacksonville Jaguars
2013 - Present
A golden jaguar's head in shield facing to the left with the wordmark "JAGS" above in gold. The colors used in this version (and the jaguar head position) are exclusive to the team jerseys and not used anywhere else.
Jacksonville Jaguars
2009 - 2012
Wordmark "JACKSONVILLE" in teal and "JAGUARS" in teal, black and gold with Jacksonville jaguar's logo underneath.
Jacksonville Jaguars
1999 - 2012
Jaguar's head in a black shape shield with teal and gold outline.
Jacksonville Jaguars
1999 - 2008
Jacksonville Jaguars logo at the bottom of a teal with gold trim shield. Wordmark "JACKSONVILLE" in gold on a black banner and "JAGUARS" in white, black and gold.
Jacksonville Jaguars
1999 - 2008
Full body jaguar at the bottom of a teal with gold trim shield. Wordmark "JACKSONVILLE" in gold on a black banner and "JAGUARS" in white, black and gold.
Jacksonville Jaguars
1995 - 2012
Full body gold jaguar with black stripes and teal tongue.
Jacksonville Jaguars
1995 - 2012
Jaguar head and his arm swiping at something.
Jacksonville Jaguars
1995 - 1998
Jacksonville Jaguar's logo on a teal with gold trim background below a angled wordmark "JACKSONVILLE" in black and "JAGUARS" in white with a black 3-D trim.
Jacksonville Jaguars
1995 - 1998
Full body jaguar at the bottom of a teal with gold trim shield. Wordmark "JACKSONVILLE" in gold on a black banner and "JAGUARS" in white, black and gold.
Jacksonville Jaguars
1995 - 1998
Jaguar head and his arm swiping at something.
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