SPORTS LOGO HISTORY

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Jacksonville Jaguars Alternate Logo

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Jaguars Alternate Logo

The Jacksonville Jaguars have a long and unique history with alternate logos. The team was founded in 1995, but it wasn’t until 1998 that the first alternate logo was introduced. This original logo featured an orange jaguar head on a teal shield-like background. It quickly became popular among fans and is still part of the official team crest.

In 2005, the Jaguars unveiled another alternative logo featuring two crossed swords behind an angry jaguar face wearing a black helmet with gold stripes across it. This design has become known as “the fiercest Jaguar ever” due to its fierce expression and intimidating presence compared to other teams' mascots or logos at that time in NFL history. The two crossed swords were also symbolic of courage, strength, honor, and loyalty, all traits associated with being successful on the football field for any franchise during this era in professional sports culture.

Finally, in 2017, the Jacksonville Jaguars debuted yet another new alternate logo, featuring just one sword held by a fierce-looking jaguar face against an orange backdrop instead of teal like before. While some may view this change as minor, it speaks volumes about how far Jacksonville's brand identity has come since its inception into the league over twenty years ago. This latest iteration emphasizes power & ferocity while still maintaining elements from previous designs, such as color schemes & shapes, ultimately creating something truly unique for both players & fans alike to be proud of moving forward into future seasons!




Jaguars Primary Logo
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Jaguars Team History


Choose your favorite Jacksonville Jaguars alternate logo?




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Jacksonville Jaguars
2013 - Present

A golden jaguar’s head with black spots, a teal tongue, and teal eyeball with a wordmark “JACKSONVILLE” in gold and “JAGUARS” in black above it.

jacksonville-jaguars-alternate-logo-2013-present

Jacksonville Jaguars
2013 - Present

A golden jaguar’s head in shield facing to the right with the wordmark “JAGS” above in gold.

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Jacksonville Jaguars
2013 - Present

A golden jaguar’s head in shield facing to the left with the wordmark “JAGS” above in gold. The colors used in this version (and the jaguar head position) are exclusive to the team jerseys and not used anywhere else.

jacksonville-jaguars-alternate-logo-2013-present-3

Jacksonville Jaguars
2013 - Present

Jaguars logo on a shield on black with a gold background, wordmark “JAGS” in gold.

jacksonville-jaguars-alternate-logo-2013-present-4

Jacksonville Jaguars
2009 - 2012

Wordmark “JACKSONVILLE” in teal and “JAGUARS” in teal, black and gold with Jacksonville jaguar’s logo underneath.

jacksonville-jaguars-alternate-logo-2009-2012

Jacksonville Jaguars
1999 - 2008

Jacksonville Jaguars logo at the bottom of a teal with gold trim shield. Wordmark “JACKSONVILLE” in gold on a black banner and “JAGUARS” in white, black and gold.

jacksonville-jaguars-alternate-logo-1999-2008

Jacksonville Jaguars
1999 - 2008

Full body jaguar at the bottom of a teal with gold trim shield. Wordmark “JACKSONVILLE” in gold on a black banner and “JAGUARS” in white, black and gold.

jacksonville-jaguars-alternate-logo-1999-2008-2

Jacksonville Jaguars
1999 - 2012

Jaguar’s head in a black shape shield with teal and gold outline.

jacksonville-jaguars-alternate-logo-1999-2012

Jacksonville Jaguars
1995 - 2012

Full body gold jaguar with black stripes and teal tongue.

jacksonville-jaguars-alternate-logo-1995-2012

Jacksonville Jaguars
1995 - 2012

Jaguar head and his arm swiping at something.

jacksonville-jaguars-alternate-logo-1995-2012-2

Jacksonville Jaguars
1995 - 1998

Jacksonville Jaguar’s logo on a teal with gold trim background below a angled wordmark “JACKSONVILLE” in black and “JAGUARS” in white with a black 3-D trim.

jacksonville-jaguars-alternate-logo-1995-1998

Jacksonville Jaguars
1995 - 1998

Full body jaguar on a teal with gold trim background below a angled wordmark “JACKSONVILLE” in black and “JAGUARS” in white with a black 3-D trim.

jacksonville-jaguars-alternate-logo-1995-1998-2

Jacksonville Jaguars
1995 - 1998

Jaguar head and his arm swiping at something. A angled wordmark “JACKSONVILLE” in black and “JAGUARS” in white with a black 3-D trim.

jacksonville-jaguars-alternate-logo-1995-1998-3

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