Browns Wordmark Logo
The Cleveland Browns have a long and storied history, and their wordmark logo has been with them for much of that time. The original logo was designed in 1965 by then-owner Art Modell. It featured two large orange “C”s facing each other, with the words “Cleveland Browns” written underneath in white lettering. This design remained unchanged until 1995 when it underwent its first significant redesign under new owner Al Lerner.
This new version featured a more modern look, featuring an orange circle around both C's filled with black outlining and shading to give it depth and texture. Inside the circle is a stylized brown football shape that serves as an homage to their city's namesake animal while keeping true to its roots as part of the NFL family tree logos at that time (1995). Underneath this is again where we see "CLEVELAND BROWNS" written in bold block letters. Still, this time they are all capitalized instead of lowercase like before, giving off more power/authority feels from afar than what was seen previously.
Almost 25 years later, since its last revamp, the Cleveland Browns' wordmark remains unchanged, mainly save for minor alterations, such as changing up colors or fonts here or there depending on how they want it presented at any given moment. Despite these changes however, one thing remains constant: no matter what form it takes on—whether classic or modern—it will always represent not only one team but also an entire city whole of prideful people who stand behind them through thick & thin win lose draw like rain shine hail snow sleet, etc...you get my point!
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2015 - Present
Double lined wordmark “CLEVELAND BROWNS” in brown.Font: San-serif
2015 - Present
Double lined wordmark “CLEVELAND BROWNS” in orange.Font: San-serif
2006 - 2014
Double lined wordmark “CLEVELAND BROWNS” in orange with brown outlines.Font: San-serif
2003 - 2005
Double lined wordmark “CLEVELAND” in brown on top and “BROWNS” in orange with brown outline on the bottom.Font: San-serif