Cowboys Primary Logo
The Dallas Cowboys' primary logo has a long and storied history. From its inception in 1960, the iconic star logo has become one of the most recognizable symbols in all of the sports. The original design was created by Texas native Tex Schramm, who wanted to create a symbol that would represent both the state of Texas and America’s team - The Dallas Cowboys.
In 1964, designer Ernie Barnes tweaked Schramm's design to give it more dimension with an outline around each point on the star as well as adding blue trim along with white lines inside each point on the star which gave it an even more distinctive look before. This new version is now known today as "The Double Star" and remains largely unchanged from its initial conception over 50 years ago.
Today, this classic logo is still used proudly by fans across America for everything from t-shirts to hats and flags; making it one of the sport’s most enduring logos ever created! With such a rich history behind this beloved symbol, there will be no doubt that generations yet unborn will continue enjoying its timeless appeal for many years to come!
Cowboys Products
1964 - Present
Jack Eskridge, one of coach Tom Landry’s first hires, redesigned the solid blue logo in 1964 by adding a white border around the blue star, giving it a 3D-effect. It has stood ever since. The updated logo consists of navy blue star with white and navy blue outlines.
1960 - 1963
The original Cowboy’s logo featured a solid blue star. Simple and classy logo from Dallas.
