Spartans Primary Logo
The Portsmouth Spartans' primary logo has a long and exciting history. The original logo was designed in 1930 when the team first began playing in the National Football League (NFL). It featured a Spartan warrior helmet with an American flag draped across it. This design represented patriotism and strength, two values important to the team during its early years.
In 1934, the Spartans changed their name to become known as simply “the Lions” due to the financial difficulties they faced at that time. With this change came a new primary logo featuring a lion's head on top of an oval shield with stars around it representing courage and loyalty - two qualities associated with lions in ancient mythology.
Today, while many teams have gone through multiple redesigns over time, some elements of these original logos are still present within modern versions used by current NFL franchises, such as Detroit Lions or San Francisco 49ers, who also took inspiration from these designs for their logos over time. Looking back at these older designs, we can gain insight into how much sports branding has evolved since then and appreciate how specific visual cues like flags or shields have remained popular throughout decades of changes!
1929 - 1933
Wordmark “PORTSMOUTH” in gold with black border and “SPARTANS” in black with a gold border.