The Bills alternate logo history has very few logos, but they are solid logos standing on their own. Adding the wordmark "BILLS" to the current primary logo makes a bold statement. The silhouette of the football player running next to a buffalo is a nice original logo that has not been done before. The standing red buffalo that did become a primary logo is just a plain logo that is a classic.
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1974 - 2010
A blue buffalo with a red streak. A wordmark below the buffalo “BILLS” in red.
Primary logo with the wordmark added.
1965 - 1969
A blue football player with a Buffalo Bills helmet running besides a charging a red buffalo.
1965 - 1969
A brown buffalo and a blue football player with a Buffalo Bills helmet on a leather brown football with a wordmark “BUFFALO BILLS” in blue.
Primary logo with the wordmark added.
1962 - 1969
A red side view of a buffalo.
Originally an alternate logo, before it became the primary logo in 1970.
