Lions Wordmark Logo

The Detroit Lions have a long and storied history in the National Football League, dating back to their inaugural season in 1930. The team has undergone several iterations of its logo over the years, reflecting different periods of success or failure for the franchise. One thing that has remained constant throughout is their wordmark logo, which features an enlarged “L” with a stylized lion head.

The original version of this wordmark was introduced in 1961 when William Clay Ford became the owner and president of the team. It featured an orange-colored background behind white letters spelling out "DETROIT LIONS." This design lasted until 1974 when new ownership changed it to blue lettering on a yellow background with two stars above and below the words “DETROIT LIONS” instead of just one star as before.

In 1997, yet another redesign featured black lettering against a silver backdrop – this time without any stars around it! This design remains today as part of both primary logos used by the Detroit Lions organization: firstly, alongside their current traditional Lion mascot; secondly, within various secondary logos such as those adopted by individual players or departments (e.g., cheerleaders). Despite numerous changes over time, fans can still recognize that familiar font style which makes up what we now know today as ‘the Detroit Lions Wordmark Logo.'