SPORTS LOGO HISTORY

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Chicago Bears Primary Logo

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Bears Primary Logo

The Chicago Bears have a long and storied history, and their primary logo has been an integral part of that story. From the team’s inception in 1920 to today, the iconic “C” shaped by two bear heads has become one of the professional sports' most recognizable logos. The original design was created by George Halas himself, who wanted to represent his beloved city with a symbol that would be both memorable and unique.

Throughout its history, the logo underwent several minor modifications while still maintaining its basic form. In 1974 it was changed slightly so that each bear head had three stars on top instead of two; this change also incorporated more colors into the design which made it stand out even more from other teams' logos at the time. In 2003 another update took place when they replaced their traditional navy blue color with an updated shade known as "Midnight Blue". This new iteration gave off a much bolder look than before while still staying true to its roots as being instantly recognizable for generations of fans across all age groups alike!

Today's version is arguably one of the sport's best-known symbols - no matter where you go or what team you root for chances are high everyone will know exactly what your favorite NFL franchise is just from seeing this classic image alone! It stands tall among other great designs like those belonging to teams such as Dallas Cowboys or New England Patriots thanks not only because it looks good but also due to how well-recognized it has become over time - something many organizations strive towards but few can actually achieve success in doing so successfully as Chicago Bears did since 1920 up until now!




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chicago-bears-primary-logo-1993
Chicago Bears
1993

Unused Logo
A blue and white bear’s head roaring with a yellow with blue trim letter “C” behind the bear.


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Chicago Bears
1974 - Present

In 1974, the team decided to keep the same wishbone “C” logo however, the logo changed from all white to a white with an orange border. This logo has remained unchanged ever since. While the orange color in the Chicago Bears logo stands for cheerfulness, happiness, activity and energy, the blue color symbolizes excellence and grace of the club. The white color, on the other hand, represents its charm and elegance.


chicago-bears-primary-logo-1962-1972
Chicago Bears
1962 - 1972

The Bears wishbone “C” logo first appeared on the helmets in 1962. The “C” is in the same font as the “C” long worn on the Cincinnati Reds’ baseball caps.


chicago-bears-primary-logo-1954-1973
Chicago Bears
1954 - 1973

This logo was introduced in early 1954 as a black bear crawling on top of a orange with black outline and white seams football.


chicago-bears-primary-logo-1940-1953
Chicago Bears
1940 - 1953

The Bear’s first logo was introduced in the early 1940 with a black bear running with a football.



chicago-staleys-primary-logo-1921
Chicago Staleys
1921

With the move to Chicago, the new logo featured a small brown football in black outline. A wordmark “STALEYS” in red with a blue outline.



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Decatur Staleys
1920

The Decatur Staleys were formed in Decatur, Illinois in 1919, named after their sponsor, the A. E. Staley Company. This logo is A. E. Staley’s company logo and used for the football team.


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