Chiefs Wordmark Logo
The Kansas City Chiefs wordmark logo has been a staple of the NFL since its inception in 1960. The original logo featured an arrowhead with a white background and red lettering, designed by Lamar Hunt's wife, Norma. It was meant to represent the speed and power of the team as well as its Native American roots.
Over time, this iconic design has undergone several modifications while maintaining its core elements: an arrowhead shape with white background and red lettering. In 1963, it was changed to include yellow accents on both sides of the arrowhead for added contrast; in 1970, it became more extensive and more detailed; in 1989, it underwent another minor update with sharper edges around the outline; finally, in 2009-2010, the season saw yet another change when they introduced their current version that includes black outlines around each letter for even greater emphasis on detail.
Today’s Kansas City Chiefs wordmark Logo is widely recognized throughout sports fandom worldwide – not just within football - due to its classic design that stands out from other logos across all sports leagues thanks to its unique combination of colors and sharp lines used throughout every iteration over almost sixty years! This timeless mark is one of the most recognizable symbols associated with professional football today!
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1988 - Present
Nickname wordmark “CHIEFS” written in red.Font: NFL Chiefs