Rams Wordmark Logo
The St. Louis Rams have a long and storied history with their wordmark logo, which has been used since the team’s inception in 1937. The original logo was designed by Fred Gehrke and featured an interlocking “STL” that represented the city of St. Louis on a blue background with white lettering. This design remained unchanged for over 70 years until 2008, when it underwent its first significant redesign to reflect the team's move from Los Angeles to St. Louis after 21 years away from home turf.
The new logo featured an updated version of Gehrke's classic design but this time with gold accents instead of white lettering along with two horns flanking either side of the "STL" letters as well as a football replacing part of one horn shape giving it more emphasis than before; overall making it look much bolder compared to previous versions while still retaining some elements that made up its predecessor such as being set against blue backdrop similar shades used throughout all iterations so far.
Today, this iconic symbol is recognized around the world not just because they are NFL champions but also due to their unique visual identity, which continues to be a timeless piece of art even after multiple decades of usage within sports culture today. It is interesting to see how something created long ago can remain relevant in modern times, proving enduring power. Good branding strategy can have lasting effects no matter what changes come their way or how many times they need to update to stay current with industry trends.
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2000 - 2015
Wordmark “ST. LOUIS” on top in blue and “Rams” in navy blue on a gold background. The letter “R” is shaped in like a ram’s horn.Font: The "R" was custom made for their logo, the rest appears to be City Bold Italic by Berthold
1995 - 1999
Double lined wordmark “Rams” in blue with yellow trim and “ST. LOUIS” in yellow all under the “St. Louis Arch” in blue and yellow.Font: Unknown