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Chicago Bears Wordmark Logo

chicago-bears-primary-logo

Chicago Bears

2023 - Present

A front-facing orange with a navy outline bear’s head with mouth wide open giving a mighty roar.

Former alternate logo.


Bears Alternate Logo
Bears Primary Logo
Bears Team History
Bears Team Merch

Bears Wordmark Logo

The Chicago Bears wordmark logo has been a beloved symbol of the team for decades. The iconic logo is instantly recognizable and integral to the team’s identity. It has evolved, but its core design elements have remained consistent since its introduction in 1974.

The original iteration was created by graphic designer Jerry Dior and featured a bold, block-style font with thick lines that evoked strength and power – perfect for representing one of America’s most storied football teams! The words “Chicago Bears Football Club” were written in all caps, while two stars adorned either side to signify both the city itself as well as its championship successes throughout history. This classic design remains unchanged mainly today; however, some minor modifications have been made to modernize it slightly over time, including adding color accents or switching up fonts ever so slightly - such changes ensure that this timeless emblem continues to represent the pride felt within their fan base even after all these years, especially in relation to the Chicago Bears Primary logo!

Overall, there's no denying that this iconic wordmark holds immense sentimental value for diehard fans across generations - from those who remember watching games at Soldier Field during its heyday right through present-day supporters cheering on current players like Khalil Mack & Mitchell Trubisky each Sunday afternoon (or Monday night!). It truly is an integral part of what makes being a Chicago Bear fan so special: knowing you're connected to something bigger than yourself, which will remain forever linked with your favorite NFL franchise long into future seasons ahead!

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Chicago Bears Wordmark Logo 1974 - Present

Chicago Bears

1974 - Present

The former primary Bears logo on top of the wordmark "BEARS" in dark navy blue.

Font: Custom

Chicago Bears Wordmark Logo 1974 - Present

Chicago Bears

1974 - Present

Wordmark "BEARS" in dark navy blue.

Font: Custom

Chicago Bears Wordmark Logo 1974 - Present

Chicago Bears

1974 - Present

Wordmark "BEARS" in orange.

Font: Custom

Chicago Bears Wordmark Logo 1999 - 2016

Chicago Bears

1999 - 2016

Wordmark "BEARS" in blue with the Bears alternate logo of a bear's head in place of the letter "A."

Font: Custom

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Select your favorite Chicago Bears current wordmark logo?

The FOOTBALL FAN's Guide to the Chicago Bears Logo History

In this comprehensive video, we present The Football Fan's Guide to the Chicago Bears Logo History, taking you on a visual journey through the evolution of one of the NFL's most iconic emblems. Discover how the Bears' logo has changed over the years, reflecting the team's storied past and the spirit of its passionate fanbase...

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