Dallas Cowboys
Jack Eskridge, one of coach Tom Landry’s first hires, redesigned the solid blue logo in 1964 by adding a white border around the blue star, giving it a 3D effect. It has remained unchanged ever since. The updated logo has a dark navy blue star with white and navy blue outlines. A darker shade of blue.
Dallas Cowboys
1960 - 1970
A cowboy carrying a football on a horse with a Dallas Cowboys helmet and chaps facing to the left.
Dallas Cowboys
1966 - 1969
A cowboy carrying a football on a horse with a Dallas Cowboys helmet and chaps facing to the right.
"The Legends May Retire, But the Gear is Forever"
History is written on the field, but it’s worn in the stands. From throwback threads to the latest sideline styles, grab your official NFL gear and carry the legacy of your team into the next generation.
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Dallas Cowboys Logo History and Alternate Visual Styles
Throughout Dallas Cowboys logo history, alternate designs have appeared on apparel, sideline gear, and collectibles. Some logos added beveled textures or team wordmarks around the star. Others introduced bold white outlines. These tweaks offered more variety without changing the core symbol. You can view the classic design on our Dallas Cowboys primary logo page.
Several Dallas Cowboys logo pictures show how the brand evolved without losing identity. From throwback helmets to special-edition graphics, these designs supported different eras of team branding. For current visuals and official usage, visit the Dallas Cowboys website. The Dallas Cowboys NFL logo remains a symbol of excellence in both history and presentation.