SPORTS LOGO HISTORY

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Dallas Cowboys Logo History – Alternate Logo

The Dallas Cowboys logo is one of football’s most recognized icons. Known for the simple blue star, it symbolizes pride and strength. Over time, alternate versions introduced outlines, 3D effects, and metallic finishes. These changes gave the brand a modern touch while keeping the legacy intact for generations of Cowboys fans.

dallas-cowboys-primary-logo

Dallas Cowboys

2002 - Present

Jack Eskridge, one of coach Tom Landry’s first hires, redesigned the solid blue logo in 1964 by adding a white border around the blue star, giving it a 3D effect. It has remained unchanged ever since. The updated logo has a dark navy blue star with white and navy blue outlines.

A darker shade of blue.


Cowboys Primary Logo
Cowboys Wordmark Logo
Cowboys Team History
Cowboys Team Merch
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Dallas Cowboys

1960 - 1970

A cowboy carrying a football on a horse with a Dallas Cowboys helmet and chaps facing to the left.

Dallas Cowboys Alternate Logo 1960 - 1970

Dallas Cowboys

1966 - 1969

A cowboy carrying a football on a horse with a Dallas Cowboys helmet and chaps facing to the right.

Dallas Cowboys Alternate Logo 1966 - 1969

Dallas Cowboys Logo History and Alternate Visual Styles

Throughout Dallas Cowboys logo history, alternate designs have appeared on apparel, sideline gear, and collectibles. Some logos added beveled textures or team wordmarks around the star. Others introduced bold white outlines. These tweaks offered more variety without changing the core symbol. You can view the classic design on our Dallas Cowboys primary logo page.

Several Dallas Cowboys logo pictures show how the brand evolved without losing identity. From throwback helmets to special-edition graphics, these designs supported different eras of team branding. For current visuals and official usage, visit the Dallas Cowboys website. The Dallas Cowboys NFL logo remains a symbol of excellence in both history and presentation.

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