49ers Alternate Logo
The San Francisco 49ers have had a long and storied history, marked by many changes in their logo. The original design was created in 1946 when the team joined the All-America Football Conference (AAFC). This logo featured an old-fashioned football player with a black and white jersey outlined against a red background. Since then, there have been several iterations of this classic design, including adding gold highlights to represent championship wins.
In 2009, the 49ers unveiled their new alternate logo, which featured three interlocking shapes that form one larger shape resembling an “SF” for San Francisco. These three shapes symbolize unity between players and fans and represent past successes and future aspirations for winning more championships. The addition of this modernized look has become popular among fans who appreciate its symbolism while still maintaining elements from previous designs, such as the color scheme or font style used on jerseys or other merchandise featuring it.
Today, even though most people associate only with their current primary shield-shaped logos, the alternate SF mark remains an important part of the team's visual identity. As they continue to make strides toward success on the field, it serves not just reminder but also as a source of inspiration that helps bring everyone together under the same banner in pursuit common goal: victory!
49ers Products
2009 - 2011
The numbers “49” in white with a black 3-D outline on a red, gold and black shield.
2006 - 2008
The numbers “49” in white with a black 3-D outline on a red, gold and black shield.
1965 - 1972
Gold interlocking letters “SF” and a gold football inside a red and gold “49” shield.
1946 - 1964
A forty-niner wearing red shirt and red and white checkered pants shooting a gun with a football as the background.
The football is added, as the forty-niner is the primary logo.
