Indianapolis Colts
A blue horseshoe presented in a U shape with seven nail holes The Colts have adjusted the shade of blue used in this logo several times. Added white trim to the horseshoe.
Indianapolis Colts
2020 - Present
The outline of the state of Indiana is carved out of the blue letter "C" from the Colts' new word mark to honor the team's home state and community.
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Indianapolis Colts Logo - Alternate History
The Indianapolis Colts logo history is a fascinating journey showcasing the evolution of their branding and identity over the years, including their alternate logos. Since the team's founding in 1953 (originally as the Baltimore Colts), the iconic horseshoe has been the centerpiece of their design, symbolizing luck and strength. The primary logo has undergone minimal changes, maintaining its classic blue and white color scheme, but the alternate logos have added unique touches to the team's visual identity. These designs often incorporate elements like a stylized horse or the letter "C," offering a fresh take on the franchise's legacy while staying true to its roots. The alternate logos are typically used for special merchandise, marketing, or fan engagement purposes, reflecting the Colts' ability to blend tradition with innovation. From subtle tweaks to bold redesigns, the Colts’ logo history paints a picture of their enduring presence in the NFL.