Primary Logos
The NFL Primary logo is quite extensive going back to the beginning years of 1920 and before. In the NFL’s rich history of logos, they have produced and used many NFL primary logos, NFL alternate logos, and NFL wordmark logos. The NFL has an in-house marketing team that created the current version of the logo in 2008. These 3-D Sports logo was created by the NFL marketing team under the purview of Lisa Baird, then-NFL Senior Vice President of Marketing. The first edition of the modern NFL shield was adopted in 1941. Sports Logo History has more than a thousand NFL primary logos for you to look through from every current NFL team and every past NFL team. NFL primary logos are the front and center mouthpiece of the NFL team. Each NFL primary logo’s brand is highlighted here at Sports Logo History. See each and every NFL team’s logo. Click on any logo to see the team.
Arizona Cardinals
In January 2005, the team unveiled its first major changes in a century. The red cardinal head logo was updated to look sleeker and meaner than the previous cardinal head. The beak was changed from…
Atlanta Falcons
The Atlanta Falcons team identity launched a new era for the team in 2003. The logo was redesigned with red and silver accents to depict a more powerful, aggressive falcon, which now more closely resembles…
Baltimore Ravens
The current version of the Baltimore Ravens logo was unveiled in 1998 and consisted of a purple with black and yellow border raven’s head and the letter “B” which is superimposed on its left side…
Buffalo Bills
The standing bison logo was replaced by a blue charging buffalo with a red slanting stripe streaming from its horn. The newer emblem, which is still the primary one used by the franchise, was designed…
Carolina Panthers
The head of the panther in Carolina Panthers logo is black and silver in color, sketched in blue. The emblem depicts that the Panthers are expert hunters and attack their rivals at the final stage.…
Chicago Bears
In 1974, the team decided to keep the same wishbone "C" logo however, the logo changed from all white to a white with an orange border. This logo has remained unchanged ever since. While the…
Cincinnati Bengals
The Bengals primary logo consists of a large letter "B" in orange with three black tiger stripes incorporated into the design making its way down from the top of the letter "B." Originally introduced in…
Cleveland Browns
The updated helmet logo is reflective of today's modern Cleveland, the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet, a new orange…
Dallas Cowboys
Jack Eskridge, one of coach Tom Landry’s first hires, redesigned the solid blue logo in 1964 by adding a white border around the blue star, giving it a 3D-effect. It has stood ever since. The…
Denver Broncos
The Broncos radically changed their logo in 1997, a design that the team continues to use to this day. The new logo was unveiled on February 4, 1997. Navy blue replaced royal blue on the…
Detroit Lions
The new logo features only subtle changes, replacing the black outline around the lion with a silver one and sharpening the image. A fierce leaping blue lion still has the white then silver outline. A…
Green Bay Packers
The redesigned logo consists of white football shaped "G" on a green oval with a yellow border.
Houston Texans
McNair unveiled the team logo in 2006, an abstract depiction of a bull's head, split in such a way to resemble the flag of Texas in red white and blue, including a lone star to…
Indianapolis Colts
A blue horseshoe presented in a U shape with seven nail holes The Colts have adjusted the shade of blue used in this logo several times. Added white trim to the horseshoe.
Jacksonville Jaguars
The Jags new logo is the result of several months of collaboration with the NFL, incorporating specific insight from Jaguars fans in 2012 and in recent years. The new Jaguar head logo was intended to…
Kansas City Chiefs
The Chiefs logo is a arrowhead design originally sketched by Lamar Hunt on a napkin. Hunt’s sketches, which were done on a napkin on a flight from Dallas to Kansas City, began with an interlocking…
Las Vegas Raiders
In 2020, Las Vegas Raiders have added a black outline to their shield that consists of the wordmark "RAIDERS" at the top, two crossed cutlasses with handles up and cutting edge down, and superimposed head…
Los Angeles Chargers
A yellow and light blue arched lightning bolt, navy blue eliminated from previous logo and the angle of the arch bolt has been reduced.
Los Angeles Rams
Initials "LA" in blue italics with the letter "A" arched back in blue and yellow to form a ram's horn.
Miami Dolphins
An aqua and marine-blue dolphin swimming in front of a coral sunburst, shade of coral orange was adjusted for the 2017 season.
Minnesota Vikings
Again in 2013, the Vikings changed their primary logo to show the profile of a Viking with long gold, braided hair, a large mustache, and bushy eyebrows wearing a gold and purple helmet with two…
New England Patriots
The New England Patriots unveiled a new logo in 2000 which depicts a silver patriot with a red and navy blue striped hat. The 2000 logo is a mirror image of the one designed in…
New Orleans Saints
Old gold fleur-de-lis with multiple black and white outlines. Shade of old gold altered slightly for the 2017 season.
New York Giants
In the 2000 season, an updated stylized blue and red trim lowercase "ny" returned as the primary logo. Controversy surrounded the change because the team remained in New Jersey.
New York Jets
Wordmark "JETS" in white italics with a white and green football in front, and "NEW YORK" in white above all within a green football-shaped oval.
Philadelphia Eagles
The team's logo changed in 1996, with the eagle limited to a white bald head, drawn in a more cartoon based style. The eagle has determined and aggressive attack look with mouth open. The logo…
Pittsburgh Steelers
The Steelers logo consists of three colored (red, yellow and blue) four-pointed astroids stars hypocycloids of four cusps, with the team name Steelers to the left, with a silver ring and a black trim bounding…
San Francisco 49ers
In 2009 San Francisco logo consisted of a stretched oval "SF" logo design that went though a new brighter shade of red.
Seattle Seahawks
The new logo replaces the Seahawk blue with wolf grey. The Seattle Seahawks logo is comprised of the face of a sea hawk with the eyes, beak and the neck artistically illustrating the team’s quest…
Tampa Bay Buccaneers
A red pirate's flag waving from a silver sword with a white and black skull, two crossed swords, and a football on the flag. The shade of red was darkened for the 2020 season.
Tennessee Titans
When the team was renamed the Titans, the club introduced a new logo: A white ring of the circle represents the sun with three stars, similar to that found on the flag of Tennessee containing…
Washington Commanders
A letter "W" in burgundy with angled serifs and a gold stencil-like outline both within the interior of the W and on its outside.
