SPORTS LOGO HISTORY

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NFL Primary Logo

Primary Logos

arizona-cardinals-primary-logo

Arizona Cardinals

In January 2005, the team unveiled its first major changes in a century. The red cardinal head logo was updated to look sleeker and meaner than the previous cardinal head. The beak was changed from…

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atlanta-falcons-primary-logo

Atlanta Falcons

The Atlanta Falcons team identity launched a new era for the team in 2003. The logo was redesigned with red and silver accents to depict a more powerful, aggressive falcon, which now more closely resembles…

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baltimore-ravens-primary-logo

Baltimore Ravens

The current version of the Baltimore Ravens logo was unveiled in 1998 and consisted of a purple with black and yellow border raven’s head and the letter “B” which is superimposed on its left side…

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buffalo-bills-primary-logo

Buffalo Bills

The standing bison logo was replaced by a blue charging buffalo with a red slanting stripe streaming from its horn. The newer emblem, which is still the primary one used by the franchise, was designed…

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carolina-panthers-primary-logo

Carolina Panthers

The head of the panther in Carolina Panthers logo is black and silver in color, sketched in blue. The emblem depicts that the Panthers are expert hunters and attack their rivals at the final stage.…

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chicago-bears-primary-logo

Chicago Bears

A front-facing orange with a navy outline bear's head with mouth wide open giving a mighty roar. Former alternate logo.

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cincinnati-bengals-primary-logo

Cincinnati Bengals

The Bengals primary logo consists of a large letter "B" in orange with three black tiger stripes incorporated into the design making its way down from the top of the letter "B." Originally introduced in…

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cleveland-browns-primary-logo

Cleveland Browns

The updated helmet logo is reflective of today's modern Cleveland, the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet, a new orange…

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dallas-cowboys-primary-logo

Dallas Cowboys

Jack Eskridge, one of coach Tom Landry’s first hires, redesigned the solid blue logo in 1964 by adding a white border around the blue star, giving it a 3D effect. It has remained unchanged ever…

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denver-broncos-primary-logo

Denver Broncos

A profile of a white and navy blue highlighted horse’s head with a navy blue outline and an orange mane. The shade of orange was darkened and the navy blue was adjusted slightly as well.…

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detroit-lions-primary-logo

Detroit Lions

The new logo features only subtle changes, replacing the black outline around the lion with a silver one and sharpening the image. A fierce leaping blue lion still has the white then silver outline. A…

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green-bay-packers-primary-logo

Green Bay Packers

The redesigned logo consists of white football shaped "G" on a green oval with a yellow border.

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houston-texans-primary-logo

Houston Texans

A bull's head is red, white, and blue with a white star in place of the eye. Darkened the shade of blue and brightened the shade of red.

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indianapolis-colts-primary-logo

Indianapolis Colts

A blue horseshoe presented in a U shape with seven nail holes The Colts have adjusted the shade of blue used in this logo several times. Added white trim to the horseshoe.

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jacksonville-jaguars-primary-logo

Jacksonville Jaguars

The Jags new logo is the result of several months of collaboration with the NFL, incorporating specific insight from Jaguars fans in 2012 and in recent years. The new Jaguar head logo was intended to…

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kansas-city-chiefs-primary-logo

Kansas City Chiefs

The interlocked initials "KC" are in red with a black drop shadow on a white arrowhead trimmed in black. Slightly changed the letter C. The Chiefs logo is an arrowhead design originally sketched by Lamar…

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las-vegas-raiders-primary-logo

Las Vegas Raiders

In 2020, Las Vegas Raiders have added a black outline to their shield that consists of the wordmark "RAIDERS" at the top, two crossed cutlasses with handles up and cutting edge down, and superimposed head…

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los-angeles-chargers-primary-logo

Los Angeles Chargers

A yellow and light blue arched lightning bolt, navy blue eliminated from previous logo and the angle of the arch bolt has been reduced.

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los-angeles-rams-primary-logo

Los Angeles Rams

Initials "LA" in blue italics with the letter "A" arched back in blue and yellow to form a ram's horn.

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miami-dolphins-primary-logo

Miami Dolphins

An aqua and marine-blue dolphin swimming in front of a coral sunburst. A new shade of coral orange.

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minnesota-vikings-primary-logo

Minnesota Vikings

Again in 2013, the Vikings changed their primary logo to show the profile of a Viking with long gold, braided hair, a large mustache, and bushy eyebrows wearing a gold and purple helmet with two…

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new-england-patriots-primary-logo

New England Patriots

The New England Patriots unveiled a new logo in 2000 which depicts a silver patriot with a red and navy blue striped hat. The 2000 logo is a mirror image of the one designed in…

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new-orleans-saints-primary-logo

New Orleans Saints

Old gold fleur-de-lis with multiple black and white outlines. Shade of old gold altered slightly for the 2017 season.

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new-york-giants-primary-logo

New York Giants

In the 2000 season, an updated stylized blue and red trim lowercase "ny" returned as the primary logo. Controversy surrounded the change because the team remained in New Jersey.

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new-york-jets-primary-logo

New York Jets

A wordmark "JETS" in gotham green italicized lettering with a green silhouette of a jet across the top. A new style of font, the shade of green, changes to the letter "E" and the shape…

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philadelphia-eagles-primary-logo

Philadelphia Eagles

The team's logo changed in 1996, with the eagle limited to a white bald head, drawn in a more cartoon based style. The eagle has determined and aggressive attack look with mouth open. The logo…

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pittsburgh-steelers-primary-logo

Pittsburgh Steelers

The Steelers logo consists of three colored (red, yellow and blue) four-pointed astroids stars hypocycloids of four cusps, with the team name Steelers to the left, with a silver ring and a black trim bounding…

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san-francisco-49ers-primary-logo

San Francisco 49ers

In 2009 San Francisco logo consisted of a stretched oval "SF" logo design that went though a new brighter shade of red.

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seattle-seahawks-primary-logo

Seattle Seahawks

The new logo replaces the Seahawk blue with wolf grey. The Seattle Seahawks logo is comprised of the face of a sea hawk with the eyes, beak and the neck artistically illustrating the team’s quest…

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tampa-bay-buccaneers-primary-logo

Tampa Bay Buccaneers

A red pirate's flag waving from a silver sword with a white and black skull, two crossed swords, and a football on the flag. The shade of red was darkened for the 2020 season.

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tennessee-titans-primary-logo

Tennessee Titans

When the team was renamed the Titans, the club introduced a new logo: A white ring of the circle represents the sun with three stars, similar to that found on the flag of Tennessee containing…

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washington-commanders-primary-logo

Washington Commanders

A letter "W" in burgundy with angled serifs and a gold stencil-like outline both within the interior of the W and on its outside.

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NFL Primary Logo

The primary logos of NFL teams hold a special place in the hearts of fans, representing the identity and spirit of each franchise. Let's journey through the captivating history of NFL primary logos, from their humble beginnings to the iconic designs we know today.

In the early years of the NFL, teams often relied on straightforward logos. One of the oldest primary logos belongs to the Chicago Bears, established in 1920. The team's logo features a fierce-looking bear standing upright, ready to charge. This iconic logo embodies the team's tenacity and determination, symbolizing the ferocious nature of the sport.

As the league grew and new teams emerged, more distinctive primary logos began to take shape. The Green Bay Packers, founded in 1919, introduced their renowned "G" logo in 1961. This classic logo consists of a stylized green letter "G" with a football tucked into the negative space. It has become synonymous with the team's rich history and loyal fan base.

In the 1960s and 1970s, the NFL experienced a period of expansion and rebranding. The Dallas Cowboys, a team that quickly gained popularity, unveiled their iconic primary logo in 1964. The logo features a blue star outlined in white, representing the Lone Star State and the team's status as "America's Team." It has become one of the most recognizable and beloved logos in all sports.

The Miami Dolphins, known for their successful and dynamic style of play, introduced their primary logo in 1974. This vibrant logo features a leaping dolphin wearing a football helmet, capturing the team's agility and energy. The logo has become a symbol of the Dolphins' storied history and passionate fan base.

In recent years, NFL primary logos have embraced more stylized and visually striking designs. The Seattle Seahawks, a team known for its passionate fan base and dominant performances, introduced a fierce-looking seahawk as their primary logo in 2002. This sleek logo showcases a bird with a piercing eye and sharp beak, symbolizing the team's aggressive approach to the game.

As we peer into the future, NFL primary logos will continue to evolve, reflecting each franchise's changing times and spirit. These logos hold immense significance for fans, serving as a rallying point and a symbol of pride. They are a visual representation of the NFL's enduring legacy and impact on American sports culture.

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Sports Logo Battle: Let the Clash of the Logo Begin!

Embark on a thrilling journey with the League and Conference Sports Logo Battle, where teams from every circuit and conference clash. Explore an array of professional and collegiate teams hailing from premier leagues. Pledge your allegiance — who's your top team, and do they reign supreme in their league or conference?

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Sports Logo News

Newcastle Consulting Fans to Redesign Club Badge – Is It The Right Approach?

June 12, 2025

Denver Broncos Logo Evolution: Ranking 60 Years of Mile-High Identity

June 9, 2025

Orlando Magic Unveils Historic Logo Rebrand: Classic Star Returns

June 5, 2025

A Galaxy of Change: The Evolution of the LA Galaxy Logo

June 5, 2025

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"It's not all about the Team, It's about the LOGO."


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  • Logos Type
    • Alternate Logo History
    • Primary Logo History
    • Wordmark Logo History
  • League Logos
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
    • College Logo History
    • MLB Logo History
    • MLS Logo History
    • NBA Logo History
    • NFL Logo History: Evolution of Team Logos and Iconic Designs
    • NHL Logo History
    • Premier Logo History
    • UFL Logo History
    • USFL Logo History
    • WNBA Logo History
    • XFL Logo History
  • More…
    • Sports Logo News
    • League Logo Battle
    • YouTube Channel
    • Sports Team History
    • Sports News History
    • Sports Store History
    • Sports Logo History Products
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