Primary Logos
The primary logos of NFL teams hold a special place in the hearts of fans, representing the identity and spirit of each franchise. Let's journey through the captivating history of NFL primary logos, from their humble beginnings to the iconic designs we know today.
In the early years of the NFL, teams often relied on straightforward logos. One of the oldest primary logos belongs to the Chicago Bears, established in 1920. The team's logo features a fierce-looking bear standing upright, ready to charge. This iconic logo embodies the team's tenacity and determination, symbolizing the ferocious nature of the sport.
As the league grew and new teams emerged, more distinctive primary logos began to take shape. The Green Bay Packers, founded in 1919, introduced their renowned "G" logo in 1961. This classic logo consists of a stylized green letter "G" with a football tucked into the negative space. It has become synonymous with the team's rich history and loyal fan base.
In the 1960s and 1970s, the NFL experienced a period of expansion and rebranding. The Dallas Cowboys, a team that quickly gained popularity, unveiled their iconic primary logo in 1964. The logo features a blue star outlined in white, representing the Lone Star State and the team's status as "America's Team." It has become one of the most recognizable and beloved logos in all sports.
The Miami Dolphins, known for their successful and dynamic style of play, introduced their primary logo in 1974. This vibrant logo features a leaping dolphin wearing a football helmet, capturing the team's agility and energy. The logo has become a symbol of the Dolphins' storied history and passionate fan base.
In recent years, NFL primary logos have embraced more stylized and visually striking designs. The Seattle Seahawks, a team known for its passionate fan base and dominant performances, introduced a fierce-looking seahawk as their primary logo in 2002. This sleek logo showcases a bird with a piercing eye and sharp beak, symbolizing the team's aggressive approach to the game.
As we peer into the future, NFL primary logos will continue to evolve, reflecting each franchise's changing times and spirit. These logos hold immense significance for fans, serving as a rallying point and a symbol of pride. They are a visual representation of the enduring legacy and impact of the NFL on American sports culture.
NFL Products
Arizona Cardinals
In January 2005, the team unveiled its first major changes in a century. The red cardinal head logo was updated to look sleeker and meaner than the previous cardinal head. The beak was changed from…
Atlanta Falcons
The Atlanta Falcons team identity launched a new era for the team in 2003. The logo was redesigned with red and silver accents to depict a more powerful, aggressive falcon, which now more closely resembles…
Baltimore Ravens
The current version of the Baltimore Ravens logo was unveiled in 1998 and consisted of a purple with black and yellow border raven’s head and the letter “B” which is superimposed on its left side…
Buffalo Bills
The standing bison logo was replaced by a blue charging buffalo with a red slanting stripe streaming from its horn. The newer emblem, which is still the primary one used by the franchise, was designed…
Carolina Panthers
The head of the panther in Carolina Panthers logo is black and silver in color, sketched in blue. The emblem depicts that the Panthers are expert hunters and attack their rivals at the final stage.…
Chicago Bears
A front-facing orange with a navy outline bear's head with mouth wide open giving a mighty roar. Former alternate logo.
Cincinnati Bengals
The Bengals primary logo consists of a large letter "B" in orange with three black tiger stripes incorporated into the design making its way down from the top of the letter "B." Originally introduced in…
Cleveland Browns
The updated helmet logo is reflective of today's modern Cleveland, the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet, a new orange…
Dallas Cowboys
Jack Eskridge, one of coach Tom Landry’s first hires, redesigned the solid blue logo in 1964 by adding a white border around the blue star, giving it a 3D-effect. It has stood ever since. The…
Denver Broncos
The Broncos radically changed their logo in 1997, a design that the team continues to use to this day. The new logo was unveiled on February 4, 1997. Navy blue replaced royal blue on the…
Detroit Lions
The new logo features only subtle changes, replacing the black outline around the lion with a silver one and sharpening the image. A fierce leaping blue lion still has the white then silver outline. A…
Green Bay Packers
The redesigned logo consists of white football shaped "G" on a green oval with a yellow border.
Houston Texans
McNair unveiled the team logo in 2006, an abstract depiction of a bull's head, split in such a way to resemble the flag of Texas in red white and blue, including a lone star to…
Indianapolis Colts
A blue horseshoe presented in a U shape with seven nail holes The Colts have adjusted the shade of blue used in this logo several times. Added white trim to the horseshoe.
Jacksonville Jaguars
The Jags new logo is the result of several months of collaboration with the NFL, incorporating specific insight from Jaguars fans in 2012 and in recent years. The new Jaguar head logo was intended to…
Kansas City Chiefs
The Chiefs logo is a arrowhead design originally sketched by Lamar Hunt on a napkin. Hunt’s sketches, which were done on a napkin on a flight from Dallas to Kansas City, began with an interlocking…
Las Vegas Raiders
In 2020, Las Vegas Raiders have added a black outline to their shield that consists of the wordmark "RAIDERS" at the top, two crossed cutlasses with handles up and cutting edge down, and superimposed head…
Los Angeles Chargers
A yellow and light blue arched lightning bolt, navy blue eliminated from previous logo and the angle of the arch bolt has been reduced.
Los Angeles Rams
Initials "LA" in blue italics with the letter "A" arched back in blue and yellow to form a ram's horn.
Miami Dolphins
An aqua and marine-blue dolphin swimming in front of a coral sunburst, shade of coral orange was adjusted for the 2017 season.
Minnesota Vikings
Again in 2013, the Vikings changed their primary logo to show the profile of a Viking with long gold, braided hair, a large mustache, and bushy eyebrows wearing a gold and purple helmet with two…
New England Patriots
The New England Patriots unveiled a new logo in 2000 which depicts a silver patriot with a red and navy blue striped hat. The 2000 logo is a mirror image of the one designed in…
New Orleans Saints
Old gold fleur-de-lis with multiple black and white outlines. Shade of old gold altered slightly for the 2017 season.
New York Giants
In the 2000 season, an updated stylized blue and red trim lowercase "ny" returned as the primary logo. Controversy surrounded the change because the team remained in New Jersey.
New York Jets
Wordmark "JETS" in white italics with a white and green football in front, and "NEW YORK" in white above all within a green football-shaped oval.
Philadelphia Eagles
The team's logo changed in 1996, with the eagle limited to a white bald head, drawn in a more cartoon based style. The eagle has determined and aggressive attack look with mouth open. The logo…
Pittsburgh Steelers
The Steelers logo consists of three colored (red, yellow and blue) four-pointed astroids stars hypocycloids of four cusps, with the team name Steelers to the left, with a silver ring and a black trim bounding…
San Francisco 49ers
In 2009 San Francisco logo consisted of a stretched oval "SF" logo design that went though a new brighter shade of red.
Seattle Seahawks
The new logo replaces the Seahawk blue with wolf grey. The Seattle Seahawks logo is comprised of the face of a sea hawk with the eyes, beak and the neck artistically illustrating the team’s quest…
Tampa Bay Buccaneers
A red pirate's flag waving from a silver sword with a white and black skull, two crossed swords, and a football on the flag. The shade of red was darkened for the 2020 season.
Tennessee Titans
When the team was renamed the Titans, the club introduced a new logo: A white ring of the circle represents the sun with three stars, similar to that found on the flag of Tennessee containing…
Washington Commanders
A letter "W" in burgundy with angled serifs and a gold stencil-like outline both within the interior of the W and on its outside.
