SPORTS LOGO HISTORY

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San Diego Chargers Alternate Logo

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san-diego-chargers-primary-logo-2007-2016

Chargers Alternate Logo

The San Diego Chargers have had a long and storied history, with their iconic lightning bolt logo being one of the most recognizable in professional sports. The team has undergone many changes over the years, including alternate logos used as part of promotional campaigns or to signify different eras in franchise history.

The first alternate logo was introduced during the late 1960s when they changed from wearing powder blue uniforms to navy blue ones. This new design featured an image of a charging horse inside a yellow circle with white stars around it and “SD” written underneath for San Diego. It became known as “the horseshoe” and was worn on helmets until 1984, when it was replaced by another version featuring an angry-looking bulldog wearing sunglasses instead of a horse.

In 2002, yet another change came about when they unveiled their current primary logo, which features two lightning bolts coming down from each side into what looks like waves crashing against rocks at sunset; this is still used today, but there are also several other variations such as one with just one lightning bolt or even without any bolts at all just featuring the sun setting behind some hillsides which can be seen on hats or t-shirts occasionally released by Nike or other retailers who partner up with them for special promotions throughout year-round events like training camps, etc. All these designs help bring more character to this beloved franchise so fans can show off their pride no matter where they go!




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Pick your favorite San Diego Chargers alternate logo?




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San Diego Chargers
2007 - 2016

San Diego Chargers logo on top of the wordmark “CHARGERS” in blue, yellow and white and “SAN DIEGO” in blue on the bottom.

san-diego-chargers-alternate-logo-2007-2016

San Diego Chargers
2007 - 2016

San Diego Chargers logo on top of the wordmark “CHARGERS” in blue, yellow and white and “SAN DIEGO” in white on the bottom on a blue background.

san-diego-chargers-alternate-logo-2007-2016-2

San Diego Chargers
2007 - 2016

San Diego Chargers logo on top of the wordmark “CHARGERS” in blue, yellow and white and “SAN DIEGO” in white on the bottom on a powder blue background.

san-diego-chargers-alternate-logo-2007-2016-3

San Diego Chargers
2007 - 2016

San Diego Chargers logo on top of the wordmark “CHARGERS” in blue, yellow and white and “SAN DIEGO” in blue on the bottom on a yellow background.

san-diego-chargers-alternate-logo-2007-2016-4

San Diego Chargers
1988 - 2001

A horse in armor on navy blue and yellow shield with a lightning bolt arching below.

san-diego-chargers-alternate-logo-1988-2001

San Diego Chargers
1988 - 2001

A lightning bolt in white, blue, yellow and blue again.

san-diego-chargers-alternate-logo-1988-2001-2

San Diego Chargers
1974 - 1987

A horse in armor on navy blue and yellow shield with a lightning bolt across and below the wordmark “CHARGERS” in yellow.

san-diego-chargers-alternate-logo-1974-1987

San Diego Chargers
1963

Secondary helmet logo – the city of San Diego was voted All-American city in 1963, and Chargers placed logo front and center on helmet.

san-diego-chargers-alternate-logo-1963

San Diego Chargers
1961 - 1963

A blue horse white lightning bolt on a blue and gold shield. Wordmark on top of the shield “SAN DIEGO CHARGERS” in royal blue and “CHARGERS” in white on the shield.

san-diego-chargers-alternate-logo-1961-1963

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