Jets Primary Logo
The New York Jets have had a long and storied history since their inception in 1963. From the early days of Joe Namath’s legendary “guarantee” to the modern era, they have been an iconic part of professional football culture. Along with that have come some changes to their logo over the years, as trends and technology evolved.
The original logo for the team was designed by sports cartoonist Lamar Dodd in 1964, featuring a white jet flying through a green circle on top of blue lettering which spelled out ‘JETS’ below it. This design remained relatively unchanged until 1998 when it received its first major overhaul under then-owner Leon Hess who added red accents around certain parts of it such as stars above each letter and two stripes running down either side; this is what we now know today as The Primary Logo or Shield Logo Design due to its shield shape appearance when viewed from afar.
In recent years however, minor tweaks were made such as adjusting font sizes or changing colors slightly but overall keeping a very close resemblance to what was originally created back in 1964; this includes adding more emphasis on green hues instead of blues while also making sure all elements remain balanced within one another so that there is still harmony present even after any modifications are done. In conclusion, despite having gone through several iterations over time, The Primary Logo remains true at heart with only slight alterations being made here & there throughout decades; illustrating how much respect the organization has for the tradition & legacy associated with the NY Jets brand!
Jets Products
2019 - Present
Wordmark “JETS” in white italics with a white and green football in front, and “NEW YORK” in white above all within a green football-shaped oval.
1998 - 2018
Coach Bill Parcells in 1998, who sought to form a new team identity, changed the logo reverting to the 1965 logo, a modified version of the logo, since the oval was now more rounded at the ends and no longer resembled a football.
1978 - 1997
Ten years later, in 1978, the team again changed the design of the logo. The new logo, wordmark “JETS” in a “sleek, modern font” resembling the wing of a Jet.
1970 - 1977
New York Jets logo from their days in the AFL is carried over to the NFL. he logo is now the shape of a green solid football with “JETS” written in white inside of the football, in the background of the logo was an outline of the letters “NY” in white. A small white football at the bottom of the logo.
1967 - 1969
The new 1967 logo inverted the last logo from white to green. The logo is now the shape of a green solid football with “JETS” written in white inside of the football, in the background of the logo was an outline of the letters “NY” in white. A small white football at the bottom of the logo.
1964 - 1966
In 1965, the logo was changed to the shape of a white and green outline football with “JETS” written in green inside of the football, in the background of the logo was an outline of the letters “NY.” A small green football at the bottom of the logo.
1963
In 1963, the logo changed to a green airplane with “JETS” written in white inside the shape of the plane.
1960 - 1962
The original logo for the titans is a black and white football player next to “The Titans of New York” wordmark in navy blue and gold.
