Jaguars Primary Logo
The Jacksonville Jaguars are a professional American football team that has been part of the National Football League since 1995. Throughout its history, they have had several primary logos which have become iconic symbols for the franchise and its fans. The first logo was introduced in 1995 when the team joined the NFL as an expansion franchise and featured a jaguar leaping over two crossed swords with “JAGUARS” written below it. This logo was used until 2006 when it underwent some minor changes to give it more of an aggressive look; this included making the jaguar larger, giving him sharper claws, adding yellow eyes, and outlining his body in black instead of grey.
In 2013, another new primary logo was unveiled featuring a snarling black jaguar head wearing silver armor along with white teeth on top of red flames while still keeping “JAGUARS” written underneath; this one also incorporated elements from Florida's state flag such as orange stars around its head representing Florida's five major cities at that time (Jacksonville being one). This design stayed relatively unchanged up until 2019 when yet another redesign took place which gave us our current version: A fierce-looking black Jaguar face surrounded by bright gold trimming accompanied by teal accents throughout for added color contrast against its dark background; again with “JAGUARS” written beneath but now including four small stars above each letter to represent all five major cities within Florida once more (the fifth star being located near Jacksonville).
Overall these three logos serve as great representations for not only what makes up today's modern-day Jaguars identity but also serves to honor those who supported them through thick or thin during their 24-year existence so far - something no other NFL team can say they do quite like them! As long as there are diehard Jags fans out there cheering on every Sunday afternoon then these designs will remain timeless reminders about why we love our hometown heroes so much!
Jaguars Products
2013 - present
The Jags new logo is the result of several months of collaboration with the NFL, incorporating specific insight from Jaguars fans in 2012 and in recent years. The new Jaguar head logo was intended to be “fiercer” and more realistic. The new primary logo stays true to the team’s traditional colors, while featuring a “fiercer” Jaguar, “amplifying the powerful characteristics of the cat.”
2002 - 2012
The Jaguars logo featured a gold jaguar head with a splash of teal on its tongue and a black pattern on the jaguar’s skin.
The Jaguars used this logo from their inaugural season in 1995 right up through 2012 with an adjustment to the shade of gold made in 2002.
1995 - 2001
Ford Motor Company, then-parent of the automaker Jaguar, believed that the proposed Jaguars’ logo bore too much resemblance to the automaker’s logo. Though no lawsuit was brought to trial, lawyers from the team and the auto maker negotiated an ultimately amicable agreement whereby Jaguar would be named the official car of the Jaguars, and the Jaguars would redesign their logo. A new logo was a snarling jaguar head with a teal tongue, which Weaver said was his wife’s touch. He also claimed that the teal tongue came from “feeding Panthers to our Jaguars” — an obvious jab at their expansion brethren.
1993 - 1994
Unused Logo
Black and gold leaping full body jaguar.
