Texans Primary Logo
The Dallas Texans (now known as the Kansas City Chiefs) primary logo has a long and storied history, beginning with their founding in 1960. The original design featured a white star outlined in red on an outline of Texas, representing the team’s home state. This logo was used until 1963 when it was replaced by one featuring an arrowhead shape filled with black and gold stripes to represent strength and tradition. This iconic symbol remains the official primary logo for the Chiefs organization.
The arrowhead design is said to have been inspired by Native American culture, which had played an essential role throughout Kansas City's history before its establishment as part of Missouri Territory in 1821. It also serves as a reminder that football is more than just entertainment; it’s about honoring traditions, respecting heritage, and celebrating community spirit—all values deeply entrenched within this franchise's identity even after nearly six decades since its inception.
Throughout all these years of growth from small beginnings into one of America’s most successful sports franchises ever seen today -the Dallas Texans/Kansas City Chiefs' primary logo has remained steadfast: A powerful representation not only for them but also for everyone who shares those same core values, they hold so dear-strength through unity!
Chiefs Products
1960 -1962
The American Football League’s Dallas Texans in 1960, featured a polished football toting gunslinger set over the state of Texas in red. The gunslinger is wearing cowboy boots and hat carrying a football and a gun. A design created by Bob Taylor, a cartoonist for the now defunct Dallas Times Herald.